When you do analytics work, analyzing the data and unearthing analytics insights are only half the battle. They are crucial steps, but nothing that matters will get done if you can’t drive decision makers to action. So, how can you share and present analytics reports that drive action? This part of the measurement process is […]
Archive for the ‘Analytics’ Category
Why watch the 2018 Higher Ed Analytics Conference with your #highered team? #hea18
Missed the 2018 Higher Ed Analytics Conference? If you’ve attended any of the 5 previous editions of this conference, you know that the HEA Conference is to higher ed digital analytics what the Super Bowl is to football – with new and returning players but always a brand new game! We saw the A-game of […]
Why should your team watch the 2017 #highered Analytics Conference? #hea17
Missed the 2017 Higher Ed Analytics Conference? If you’ve attended the previous editions, you know that HEA Conference is to higher ed digital analytics what the Super Bowl is to football – with new and returning players but always a brand new game! We’ve now watched the A-game of the 12 (well, 11 and me […]
12 #HigherEd Analytics Challenges
Performance measurement isn’t easy anywhere, but it’s particularly challenging for higher education marketing and communication – where it often clashes with our non-profit culture and our long-term relations-centric goals. That’s why I asked the 12 higher ed professionals (including myself ;-) of the 2017 Higher Ed Analytics Conference to tell us about the biggest challenge […]
12 “game-changers†for #highered analytics in 2017
Even though it feels unusual in higher education, analytics and performance measurement are gaining ground in many institutions. Whether it’s with learning analytics or institutional analytics, more and more higher ed presidents and executives recognize the difference data can make for universities and colleges. That’s why I asked the 12 higher ed professionals (including myself […]
Why should your team watch the 2016 #highered Analytics Conference? #hea16
The Super Bowl of Higher Ed Analytics If you’ve attended the previous editions, you know the answer: the HEA Conference is to higher ed digital analytics what the Super Bowl is to football – with new and returning players but always a brand new game! We’ve now watched the A-game of the 2016 edition players […]
11 #HigherEd & #HESM Analytics Surprising Outcomes in the Past 11 Months
Surprises in Higher Ed Analytics? Who said there were no suprises in data and analytics? I’ve been focusing on higher ed analytics and digital performance measurement for a very long time – and I’m still amazed at how this field can be full of surprises – despite what many think. That’s why I asked the […]
#PSEWEB 2015 Keynote: Falling in Love (again) with Analytics in #highered [VIDEO + SLIDES]
Keynote, Analytics, Love, Nicest Audience Ever and… Edith Piaf I’m back at the office after 2 great days attending and speaking at the 2015 edition of the PSEWeb Conference (kind of the Canadian flavor of the HighEdWeb conference) in Montreal. It’s been a blast especially as I got a chance to give a keynote about […]
Calling all Analytics lovers in #highered, #pseweb and #hesm: Share your story!
What’s your relationship status with Analytics? Ok, I’ll admit it right away, I have a strange relationship with analytics. Call it a weird interest, a passion or a compulsion, but I’ve been fascinated by the use of digital analytics in higher education since I conducted my 1st online survey about it in 2010. For the […]
The digital analytics divide in #highered and #hesm is getting bigger
This post is #3 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. A 15-year love story with… digital analytics I first blog about digital measurement. analytics and return on investment in posts published in March 2005. […]
10 numbers to celebrate the 10th anniversary of this #highered blog
10 years minus 10 days I wish I were the one turning 10, but unfortunately… I’m already 25 (been that way for a few years now ;0). In 10 days, collegewebeditor.com, this little blog I started without a big master plan on February 12, 2005 will have been around for a whole decade (I’ve been […]
Why should your team attend the 2016 #highered Analytics Conference? #hea16
The Super Bowl of Higher Ed Analytics If you’ve attended the previous editions, you know the answer: the HEA Conference is to higher ed digital analytics what the Super Bowl is to football – with new and returning players but always a brand new game! I spent the entire day yesterday watching the A-game of […]
12 Analytics suggestions for 2015 in #highered
What’s your 2015 analytics resolution? In higher education, digital analytics is like exercise. You know it’s good for you. You know you should do it more often. But, you struggle committing to its regular practice. Yet, the word and experience of your higher ed colleagues fighting the same fight can be so empowering. That’s why […]
The 2015 State of Digital Analytics in #highered institutions
Are we there yet when it comes to digital analytics in higher ed? I’ve spent the past 5 years trying to do whatever I can to help the community move the needle in the right direction. I ran surveys on the state of digital analytics in higher ed in the past. Numbers can tell a […]
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