‘Tis the season to be jolly and… to send/email Holidays cards.
This year, the University of Maryland has put a refreshing spin on the tradition with a 2-minute video featuring many students, staff and faculty members – and even Alum Connie Chung – gathering for a group holiday photo.
Available on YouTube, the video can also be watched from a dedicated website: www.holidaygreeting.umd.edu with some bonus features including the resulting holiday group photo, a photo gallery and a time lapse video of the photo shoot.
The video card can be emailed from YouTube (using their new Holiday Card feature) or from the dedicated website.
And, since we’re talking about holiday cards, why don’t you share a link to yours by posting a comment?
At a time when the authenticity of personal voices is being touted [1], it’s interesting to see a polished, retro-style film production.
Perhaps one of the producers could share the goal and budget for this video (is that a Steadicam? wow!) and how success will be measured.
[1] What Web 2.0 Means For Colleges And Universities.
http://tinyurl.com/32vhjd
UF’s University Relations put together a collection of e-card designs so people could send them instead of mailing out paper versions… we’re in a budget crunch, ya know!
http://identity.ufl.edu/gatorNation/cards.html
[…] I wrote about UM holiday card last year, so I guess that’s why Linda Martin, Executive Director Web and New Media Strategies sent a link to the 2008 edition this morning: […]