Earlier today, Alberto Fernandez, Director of Web Strategy at Lynn University presented a session titled “It Can be Done: How to delineate and implement a successful Web strategic plan.”
This is Lacey Updegraff’s third and last scheduled post.
Alberto began by showing a video about how we are living in exponential times. You can get more information on this at shifthappens.wikispaces.com.
What is a strategic plan?
– Strategic planning is the creation of an overall approach to delineate where you want to be in the future
– It is the creation of a vision of what you want to achieve and what you are going to do to achieve it
– It is a way of aligning your short-term decision s with your long-term goals
3 Questions/planning steps
1. Where are we today
– who are we
– what resources do we have
– SWOT Analysis – What are our strengths, weaknesses, opportunities and threats 2. Where do we want to be in the future (be realistic)
2. Strategic planning is not about predicting the future
– It is not where you are
– It is where you want to be
3. What do we have to do today, in order to be where we want to be in the future
– What things have to change for us to achieve where we want to be
Define goals and objectives
organize yourself and set priorities
2 to 3 years activities (no more than 3 years, or technology will pass you by)
Priorities and Goals
1. To develop a set of policies together with the IT department
2. To move to a centralized mode (dual system)
– meet with academic units (deans)
– meet with directors
3. To prioritize strategy: internet, portal, instructional
4. To start building a Web team
