Archive for the ‘SnapChat’ Category

To SnapChat or not to SnapChat in #highered?

February 24th, 2015 Karine Joly 25 Comments

I briefly discussed the topic in a previous post. But, it’s now time to revisit the question with a series on SnapChat and higher education. Is SnapChat the next big thing or a fad for #highered marketing? SnapChat (Wikipedia article) has started to get some real traction over the past year. More and more early […]

Shiny objects, toys and fads in #highered and #hesm marketing

February 9th, 2015 Karine Joly 9 Comments

This post is #5 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. Ever heard about the new shiny object syndrome (NSOS)? If you’ve worked for a few years in marketing, communication, admissions or alumni relations at […]

Email, Social Media, Email, SnapChat: the cycle of communications in #highered #hesm

February 6th, 2015 Karine Joly 10 Comments

This post is #4 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. Is email dead yet? In higher ed marketing and communications over the past decade, email has been the channel that kept on dying and… […]

SnapChat #hesm Success Story at @MiamiUniversity OH

November 18th, 2014 Karine Joly 36 Comments

While working on the program of the 2nd Higher Ed Social Media Conference (now available on-demand), I had the chance of seeing some very cool social media initiatives – including Kelly Bennett’s work with SnapChat. Kelly Bennett (@KellyABennett), Manager of Social Media and Marketing Strategy at Miami University, Oxford (OH), has used SnapChat for a […]