The Super Bowl of Higher Ed Analytics If you’ve attended the previous editions, you know the answer: the HEA Conference is to higher ed digital analytics what the Super Bowl is to football – with new and returning players but always a brand new game! We’ve now watched the A-game of the 2016 edition players […]
Archive for the ‘Analytics Heads’ Category
11 #HigherEd & #HESM Analytics Surprising Outcomes in the Past 11 Months
Surprises in Higher Ed Analytics? Who said there were no suprises in data and analytics? I’ve been focusing on higher ed analytics and digital performance measurement for a very long time – and I’m still amazed at how this field can be full of surprises – despite what many think. That’s why I asked the […]
#PSEWEB 2015 Keynote: Falling in Love (again) with Analytics in #highered [VIDEO + SLIDES]
Keynote, Analytics, Love, Nicest Audience Ever and… Edith Piaf I’m back at the office after 2 great days attending and speaking at the 2015 edition of the PSEWeb Conference (kind of the Canadian flavor of the HighEdWeb conference) in Montreal. It’s been a blast especially as I got a chance to give a keynote about […]
12 Analytics suggestions for 2015 in #highered
What’s your 2015 analytics resolution? In higher education, digital analytics is like exercise. You know it’s good for you. You know you should do it more often. But, you struggle committing to its regular practice. Yet, the word and experience of your higher ed colleagues fighting the same fight can be so empowering. That’s why […]
The 2015 State of Digital Analytics in #highered institutions
Are we there yet when it comes to digital analytics in higher ed? I’ve spent the past 5 years trying to do whatever I can to help the community move the needle in the right direction. I ran surveys on the state of digital analytics in higher ed in the past. Numbers can tell a […]
The next big thing(s) for #highered Analytics in 2014
It’s amazing how data and digital analytics have become a crucial part of the big picture in higher education — and elsewhere. Yet, it’s just the beginning. According to many in the digital analytics industry, 2014 will be the year where marketers embrace and unleash the power of data – big or small. While I’ve […]
5 real web analytics solutions to #highered problems
Do you know what digital analytics can do for you, your stakeholders, your visitors or your institution? There is so (too?) much you need to know to understand what digital analytics can do… In higher education, we can’t spend days working on analytics, so here is a quick list of 5 practical things that can […]
Take part in the 1st #highered web analytics conference: Submit a proposal by Nov 30!
Calling all higher ed web analytics friends to the rescue Do you log in your Google Analytics account more than once in a blue moon? Do you have a few GA goals set up in the said account? Do you smile (or cry, sing or even jump) when you hear “KPIs,” “advanced segments” or […]
Meet Web Analytics Pros in #highered: Colleen Clark, Web Marketing Analyst at Ithaca College, NY
Ithaca College belongs to the small yet growing minority of higher ed institutions that have decided to put their money where it counts the most. They have hired people to unlock insights from analytics to make sure their decisions are based on data and not on guesses, hunches or opinions. As I explained in my […]
Meet Web Analytics Pros in #highered: Joshua Dodson, Web SEO Analyst at Eastern Kentucky University
If you have any interest in Web Analytics for higher education and haven’t heard about Joshua Dodson yet, you’re probably not a regular reader of this blog ;-) A Google Analytics Certified Professional, Joshua has been teaching our 4-week online course on Web Analytics for higher ed for the past year and, let’s say his […]
Meet Web Analytics Pros in #highered: Alan Etkin, Web Analytics Manager at BCIT
Last Tuesday during my eduWeb presentation on the 2012 State of Social Media and Web Analytics in Higher Ed, I explained that while 87% of higher ed professionals spend less than 5 hours per week working on web analytics (including 60% that don’t spend any time at all), a few institutions are starting to create […]
Visually Speaking: The 2012 State of Social Media and Web Analytics in #highered #eduweb12
I’m presenting today at the eduWeb conference about a topic dear to my heart (I know: I’m weird): the state of online analytics in higher education. While I’ve already shared the results of this survey in a PDF report, this is the first time I’m publishing a more visual take on it (my presentation slides) […]
Meet Web Analytics Pros in #highered: Tim Schneider, Digital Analytics Manager at the University of Alberta
According to the 2012 State of Social Media and Web Analytics in Higher Ed, 87% of higher ed professionals spend less than 5 hours per week working on web analytics (actually 60% don’t spend any time at all). While the needle has been moving very slowly in the right direction on the web analytics meter […]