According to the study conducted by Archrival on 24 US campuses (n=500 with a +/-4.25% margin of error), three quarters of current students won’t probably bother scanning your QR codes (thanks to 2code for the tip).
While the majority knows what QR codes are, only 21% managed to scan the one used for this research. So, technology could be the culprit.
Anyway, the main results of this study are summarized in the following infographics.
Do you use QR codes on your campus?
Any traffic data to share with us? Please post a comment if you do.