Have you watched “Reading Season, The Musical” yet?
This YouTube video was brought to my attention yesterday over Twitter via a quick post from TargetX Jeff Kallay.
As you’ve probably noticed, I always try to keep an eye on online videos produced in higher ed.
So, I watched it and immediately felt compelled to share it over Twitter:
This morning, I even got an email from a reader of the Higher Ed Experts newsletter who felt the same way and shared the link to this video.
It’s fun, under-5-minute long and is a great behind-the-scene look at the work done in an Admissions office at this time of the year – which is probably why it’s resonating so much within the community with more than 3,000 views on YouTube at the time of this writing.
That’s why I emailed Avi Amon, the UDel Admissions Counselor behind this video to ask a few questions about it.
1) Why did you decide to create this video? What is its target audience?
It’s an idea I’ve been toying around with for awhile, honestly. It’s always been a dream of mine to pursue composition full-time and/or write musical theater. I’m currently taking composition classes at Delaware in addition to working full time. I figured that creating this video was a perfect way to combine these segments of my life! My colleage and co-lyricist/performer, Drew, was an immeasurable help during the whole process.
While the primary target audience is definitely other college admissions counselors and high school guidance counselors, I think the humor and concept is broadly appealing. Students and parents have also left us very wonderful comments!
2) How did you produce it? How long did it take?
We actually have quite a bit of A/V equipment in our office for other marketing purposes. We’re in the process of making videos for all of our majors on campus to better educate and engage prospective (and undecided) students. I’ve learned that the key to good video is good audio, so we took care of that in my roommate’s mini-recording studio (which happens to be in our living room!) The video was shot on one of the office’s HD cameras and we edited it all down using Final Cut Pro at the University of Delaware Library. It took a weekend to plan, shoot, edit, and execute.
3) Was it a side project or something meant to be part of UDel recruitment strategy?
Definitely a side project. Drew and I had to come up with a short activity for our annual staff retreat and this is what happened! That being said, if the project continues – which I plan on – and other videos are made, it could definitely be used as a part of a grander University of Delaware recruitment push.
4) What kind of feedback did you get so far?
People have been LOVING it! And not just on campus either. It’s received some national attention from NACAC, TargetX, and plenty of other admissions offices around the country. We’re at 3000 hits and it’s only been 3 days since we published it!
I also think that the recent success of Glee (one of my favorite shows on TV) on FOX has contributed to our viewership. America is a very ‘musical’ place right now so it seems like the right climate for a project like this.