7-step plan to Social Media Measurement for Higher Ed Institutions

October 2nd, 2009 Karine Joly 5 Comments

My new UB column is now available in the October issue as well as online: “Social Media Measurement 101: A seven-step plan to set up (and benefit from) a simple social measurement program “

Here are the 7 steps:
1. Define measurable goals for social media activities.
2. Choose key performance indicators (KPIs) carefully.
3. Plan ahead and properly set up the right measurement tools.
4. Capture the data at preset intervals.
5. Don’t forget some benchmarking.
6. Share your measurement data.
7. Use measurement data to craft your next moves.

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5 Responses

  1. Sounds similar to what I’ve been telling people for the last year at least LOL….glad you’re bringing some attention to it!

  2. Karine Joly says:

    Actually, I didn’t get a chance to review any of your presentation files or attend your sessions about the topic, but since these steps are basically measurement 101 (you know the kind we are taught in PR or marketing classes – and I’m sorry to tell, but I attended these classes probably 10 years before you did – wish this were the other way around tho, because I’d be the younger one ;-) applied to social media in higher ed, this must be pretty close to what you have, I’m sure.

    Now, the 50,000 subscribers of University Business don’t live and breathe web stuff and social media as you and I do, so believe me, it’s not going to be old news for them :-)

    Thanks for your comment.

  3. excellent preso — you might want to check out this article that provides benchmark data on higher ed in social media.. http://www.themeasurementstandard.com/Issues/10-1-08/painegtsocialmedia10-1-08.asp

  4. Karine Joly says:

    Thanks for sharing, Katie!
    Very interesting data.

  5. John Carson says:

    Hi Karine,

    Sure there’s some good stuff there. I also have a case study here if you’re interested: http://www.edsocialmedia.com/2009/04/case-study-upper-canada-college/


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