From umr.edu to mst.edu: new name, new logo and new homepage for Missouri S&T (aka The University of Missouri-Rolla)

While UMR will officially become MST on January 1st, the new website has just been launched and is now live at www.mst.edu (read my previous post about the topic).

BEFORE
UMR

AFTER
Missouri S&T

This morning, I asked Andrew Careaga, director of communications at Missouri S&T, why they decided to do the switch today, just before the holiday break and how they planned to promote the redesigned website to target audiences:

We wanted to take advantage of the break between semesters to give us the chance to test the redesign before we officially become Missouri S&T on Jan. 1. We have been promoting the new design internally as part of the name change process, via email notices to students, faculty and staff; references on the Name Change Conversations blog and our IT staff’s IT Press blog, where they’re liveblogging the switchover today; and a few presentations on campus to different groups. We also will issue and post a news release about the new design and post more on Name Change Conversations.

Related posts:

  1. 3 questions to a higher ed blogger: Andrew Careaga, Director of Communications at the University of Missouri-Rolla, from “Higher Ed Marketing”
  2. Higher Ed TV: “I’m Missouri S&T” user-generated campaign, a great idea to get UMR students, alums, faculty and staff on board with the upcoming name change of the institution
  3. Live from HighEdWebDev 2007: Unifying Print and Web Publications, An Example from Missouri State University
  4. Rice University launches its redesigned homepage
  5. From homepage to furniture: a controversial take on higher ed website design?

1 Comment


  1. Karine – If you or any of your readers would like to provide input, we put up a hasty survey on our name change blog (right here)

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