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Social media lessons learned from hosting a presidential debate on campus

January 17th, 2017 Karine Joly No Comments

Looking for lessons from the presidential election? Who isn’t, right? :$ Fortunately for us, Mary Jo Stockton, Director of Web and Social Content at Longwood University and a past presenter of the Higher Ed Content Conference (the call for proposals for this year is now open), wants to share with the lessons learned hosting the […]

16 #heweb16 conference sessions to attend in Memphis, TN on Oct 17-19

October 13th, 2016 Karine Joly 15 Comments

#HEWEB16 Conference Attendee Beware: Do Your Homework! I love the High Ed Web conference: it’s a great place to take the pulse of our professional community, discover new ideas & new colleagues, make new friends, see old ones — and have some fun in the process. It’s a full-packed conference with fantastic sessions — but […]

12 Dream Content Ideas for #HigherEd

March 29th, 2016 Karine Joly 21 Comments

Unfortunately, the sky is NEVER the limit in higher education Neither the roof. If you’re lucky, it’s more like the ceiling, but it can be so much lower in some cases. In our industry, we always have to balance quality content with time and budget constraints. Most of you do a fantastic job with the […]

15 #heweb15 conference sessions to attend in Milwaukee on Oct 5-7, 2015

September 29th, 2015 Karine Joly 29 Comments

The High Ed Web Conference: The Paradox of Choice – Really Whether or not you’re going to Milwaukee next week, you probably know that the #heweb conference – the annual conference of the higher ed web professionals – is almost upon us. I love this conference: it’s a great place to take the pulse of […]

Want to get your #highered team fired up about content? Register for the #HEC15 conference (April 15)

March 4th, 2015 Karine Joly 10 Comments

Are you in Content Strategy Hell? If you are, you’re in good company with almost everybody else working on digital content in higher education. Think about it. With its different audiences, goals and content authors, there is indeed a special place in content strategy hell for higher education ;-) That’s why presentations on content and […]

10 posts to celebrate 10 years of blogging about #highered and #hesm marketing

February 23rd, 2015 Karine Joly 4 Comments

This post is #10 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. 10 for 10 When I decided to start this series of blog posts early this month, I didn’t set an editorial calendar. I’ve blogged […]

Shiny objects, toys and fads in #highered and #hesm marketing

February 9th, 2015 Karine Joly 9 Comments

This post is #5 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. Ever heard about the new shiny object syndrome (NSOS)? If you’ve worked for a few years in marketing, communication, admissions or alumni relations at […]