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1-1-1 Book Review: The Elements of Content Strategy by Erin Kissane

May 4th, 2011 Karine Joly 2 Comments

I read The Elements of Content Strategy by Erin Kissane in March, actually just the day after it was published. I first heard about it at the master class about content strategy in higher ed Kristina Halvorson presented for Higher Ed Experts in February. She was raving about the book and I thought it might […]

1-1-1 Book Review: Content Rules by Ann Handley & CC Chapman

April 7th, 2011 Karine Joly 2 Comments

I read Content Rules by CC Chapman and Ann Handley earlier this year as I was working on the graduate course on social media marketing campaigns I designed for SNHU. This book is a great primer on why content has become central to any online marketing efforts and how you can jump into content marketing. […]

Book Review – “Perfecting the Pitch” by Benjamin Lewis: Toss your press releases and start to pitch story ideas to (new) media representatives

December 10th, 2007 Karine Joly 9 Comments

With the increasing popularity of this niche blog (and it’s not just my ego speaking, the web stats and Feedburner tell me that its readership has been increasing steadily) as well as my regular gig at University Business, I’ve started to receive more and more press releases and pitches from PR professionals. While a few […]