In a landscape full of great quality content, strategy is everything for higher ed content. If tools should never come first, you always need a few good ones to make things happen with the content your higher education institution needs to create and produce. That’s why I asked the 12 higher ed speakers of the […]
Posts Tagged ‘HECO18’
Why should your team watch the 2018 Higher Ed Content Conference? [#HECO18 Preview]
THE Spring Content Strategy Conference is back! If you’ve attended the previous editions, you know that the Higher Ed Content Conference is the perfect event to get all your content strategists, writers and content contributors excited and energized about web, social and digital content just before the summer. I’ve spent the day yesterday – as […]
Why and how to present at the 2018 #HigherEd WEBSITES Conference
Higher ed websites still matter. A lot. Higher ed websites might not look sexy in 2018, but they are still the cornerstone of digital marketing strategies in higher education. With social media platforms changing their playbook when they want to optimize their advertising revenues, throttling more and more of what used to be free organic […]
12 Takes on measuring #HigherEd content performance
There is no shortage of bad content online. But, there is no scarcity of great quality content either. When there is much more content than available attention and time, measuring the performance of your content is key – even if numbers and words (or pictures!) are not always a match made in heaven. That’s why […]
Best advice ever on #HigherEd content
Content is King. And, it’s a pretty tough ruler. When you have to feed the content beast on the social media accounts or the website of your school, it’s NOT an easy job. So, good advice is always welcome in the higher ed content professional community. :-) That’s why I asked the 12 higher ed […]
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