I’ve been working on these 3 new webinar series for a while now, and I hope you’ll find these 3 programs (11 webinars in total) by Higher Ed Experts interesting and useful for you, your team and your institution: Lights, Camera, Action – How to Add Online Videos to Your Marketing Mix September 11, 12, […]
Archive for the ‘YouTube’ Category
Higher Ed TV: Great and funny YouTube video to promote BlackBoard Conference to SecondLife aficionados
I usually don’t cover vendor-related news, but BlackBoard has really done a nice job using YouTube to promote an upcoming conference to a specific audience while surfing on a very popular phenomenon, i.e. the growing popularity of Second Life in academic technology circles. I came across this video titled “Adventures in First Life Redux” on […]
Professor Wesch from KSU featured in a great video report from The Chronicle
The Chronicle of Higher Education offers a great video report this morning on his blog as part of a post titled “An Anthropologist Explores Video Blogging.” Produced by Jeffrey R. Young, the video report does an excellent job presenting Professor Wesch’s work at KSU as well as his famous YouTube video about Web 2.0. Too […]
Higher Ed TV: “We are Virginia Tech” and “What does it mean to be a Hokie” from Bryce Carter, VT student and blogger
For “Hokie Hope,” an alumni-led declaration of a national “Orange and Maroon Effect” day, I added a few touch of maroon to this blog’s emblematic orange (removed after April 20). As regular readers know, I started to review higher ed YouTube videos a few months ago. Before the Virginia Tech Tragedy, the university had started […]
UAB puts a human face on research with its Antarctica 2.0 website
Spring might be upon us, but some folks at the University of Alabama at Birmingham have really their mind more focused on ice, snow and Web 2.0. To promote their research team’s expedition at Palmer Station Antarctica, they launched, earlier this month, a dedicated website called “UAB in Antarctica” that uses a lot of Web […]
Higher Ed TV: Francis Ford Coppola on Hofstra University
Did you know that Francis Ford Coppola graduated from Hofstra University, the largest private university on Long Island, New York? I didn’t. And, I had never studied this institution’s marketing initiatives before I discovered this interview of Francis Ford Coppola on YouTube – as any prospective students or parents (well, anybody actually, but you get […]
How to monitor YouTube videos about your institution with your favorite RSS reader
I’ve been writing for a while about the need to monitor YouTube as part of a good crisis communication plan. If a problematic video about your campus, students, faculty members, etc. finds its way to the popular video sharing website, you should make sure you’re not the last one to hear about it (especially if […]
Higher Ed TV: “The Making of Piece of Mind” from Vancouver Film School, a piece of viral-marketing art
What can you do when a video about one of your students’ academic work goes viral and gets viewed more than 500,000 times on YouTube? Easy. Just follow Vancouver Film School‘s lead. Get the student in front of a camera and do an interview to address the most frequently posted comments by YouTubers (not all […]
Higher Ed TV: “The Machine is Us/ing Us” – a lesson in viral video
I wrote about Professor Wesch’s video Sunday night. Today, a week after it’s been posted on YouTube, the video has been viewed more than 120,000 times (vs. 8,000 Sunday night). This morning, Inside Higher Ed has the story behind this instant success in “A Lesson in Viral Video,” an article by Elia Powers published this […]
Got good videos about your higher ed institution on YouTube? Let’s promote them on Higher Ed TV!
This is probably one of my crazy Tuesday ideas, but let’s see… This morning, I came across (via Will Richardson) TV Jersey, an initiative by a “group of writers, photographers, graphic artists and editors at The Star-Ledger in Newark.” Their mission? To bodly go where no New Jerseyans has gone before… “New Jersey needs a […]
How to prepare for YouTube video crises: the case of the lecturer video at the University of Florida
Yesterday afternoon, I got an email from a reader asking my opinion about a piece published in Inside Higher Ed earlier in the day: Whoa, Dude In his article Paul D. Thacker illustrates the power of YouTube in particular and video sharing websites in general: “Whoa… dude… Code of Hammurabi. I’ve seen this in … […]
YouTube got facebooked? YouTube launches a new “private” channel for college students
Just saw the news on Sam Jackson‘s blog (who reads religiously TechCrunch, so you don’t have to ;-) YouTube has just launched a “private” channel dedicated to college videos indexed by institutions. “Want to see the highlights of last weekend’s game (or last night’s party)? It’s easier than ever to share videos with friends at […]
Should you upload your institution videos to YouTube?
In a previous post, I told you why you should watch YouTube closely: “Basically, anybody who registers can upload a video and share it with friends (or strangers) without worrying about bandwidth issues and any other streaming-related technicalities. What this also means is that anybody (read student, alum, parent, faculty or staff member) can shoot […]
Why you should watch closely YouTube
Have you already heard about YouTube? Not yet? Well, you will pretty soon. So, you might want to find out more about this video-sharing website as soon as possible. Even if I haven’t written a lot about customer-generated videos up until now, I believe they are going to play a bigger and bigger role on […]
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