As we’ve seen last Friday with some of the amazing redesigns done for April’s Fool Day, we have some very talented web professionals working on higher ed websites. Every Wednesday, in my Higher Ed Experts email newsletter (not susbcribed yet?), I share the top 5 most popular websites of the week at eduStyle.net, THE higher […]
Archive for the ‘Website Stakeholders’ Category
Top fishy #highered homepage web redesigns for April’s Fool Day
April’s Fool Day is upon us and up until now I’ve been really impressed by the creativity put into a few higher ed web redesigns. This year, some web teams have been given A LOT of liberty to do amazing and funny homepage redesigns. Thinking about it, wouldn’t it be nice if a website redesign […]
A 1-month no-committee web redesign for Juniata College Homepage #highered
Spring is the season of homepage redesign in higher ed! After my post about the University of Bath earlier this week, I’d like to highlight today the homepage redesign done at Juniata College (If you’re wondering why I keep writing about Juniata College, wonder no more. They keep pitching me via email their latest projects. […]
Web Redesign with a Success Metrics Guide in #highered: The University of Bath’s New Homepage
Bath University launched its newly redesigned homepage last week. The new homepage was made available last Monday as part of a soft launch and the final switch occured on Saint Patrick’s Day. This is a very nice example of a redesign entirely done in-house, relying on the kind of iterative approach Nick DeNardis will talk […]
Why #highered institutions should give infographics a second look
A picture is worth a thousand words. But, what about an infographic? Rumor has they might be worth millions of dollars – which is probably why they have multiplied like crazy for the past few months. A good one can get you featured on Mashable, the Holy Grail of online PR. It can result in […]
A viewbook to watch on your screen: St John’s College virtual tour
Doug Plummer, the videographer who worked on St John’s College virtual tour, pitched me via email a few weeks ago about this latest project of his. You probably don’t know it, but I do get pitched a lot via email. In this case, Doug’s note was personal enough to pique my curiosity, so I checked […]
Content Strategy in Higher Ed: How a Web Content Audit helped Ithaca College
With Kristina Halvorson’s Master Class coming up soon (in just 8 little days ;-), I’ve been looking for interesting examples of content strategy at work in higher education. After the UB School of Medicine featured last week, let’s look this week at how web content strategy helped Ithaca College rethink and revamp its Financial Aid […]
Should admissions offices rely more on faculty, less on current students to win prospective students over?
Since I started to write on this blog (almost 6 years ago – in February 2005), online efforts for admissions have focused on relying on current students (or young graduates hired as admissions counselors) to reach prospective students. High-school seniors (like most folks) were known to trust friends or people they could identify with, aka […]
Let’s find out more about social media and fundraising in higher education!
Social media might have become the name of the game when it comes to student recruitment and alumni relations, but what about fundraising? According to the CASE survey conducted by mStoner and Slover Linett Strategies in June 2010, only 31% of the respondents consider that raising private funds is one of the goals of their […]
A great interactive campus tour on the cheap with the help of YouTube and students for Saint Michael’s College
While nothing will ever replace campus visits for prospective students, online tours have become a sought-after web feature in the early college selection process. Unfortunately most of the solutions out there don’t come cheap – and can be very, very expensive – especially if you want to embed some interactivity in your online campus tour. […]
A WordPress 3.0 theme to do more with less at The University of Alabama
Offering a consistent look and feel on the Web at a big university is a challenge. When implementing a content management system across hundreds of units or departments isn’t an option – for budget reason, some institutions have to adopt a different approach. At the University of Alabama, the central web communications team includes only […]
Facts and stats to make the case for your mobile website
I started to write about the mobile web in higher education about a year ago (The ABC of Mobile Marketing for my University Business column), but I know I’ll be writing more and more about it in the coming months (and not because of the August 4 “Going Mobile” webinar series by Higher Ed Experts). […]
Higher Ed TV: Was Delaware, The Musical worth the time and budget spent on it?
As you’ve probably noticed, online videos are used more and more by universities and colleges trying to reach (and entertain) prospective students and their parents. According to a report released last Thursday by the Pew Internet and American Life Project, The State of Online Video, 69% of online adults now watch videos online. The use […]
Usability Testing: Why invite your boss and VP to observe your next tests
Whether you’re working on a big redesign project or have embraced a more iterative redesign approach, usability testing should be considered as one of your web work cornerstones. I’m sure you’ve already read or heard that testing with only 5 users will provide you great insights to improve the usability of your website (Gosh, I […]
The University of Delaware tries a new take on the Admissions video by involving prospective students in its making
A few weeks before the “That’s I chose Yale” video was released, two admissions officers from the University of Delaware launched another musical into the wild, Reading Season. Their video struck a chord in admissions offices across the country even though it was just a side project for both admissions officers. When I interviewed Avi […]
Higher Ed TV: Behind the scenes of “That’s Why I chose Yale” with a video interview by TargetX
Unless you’ve been really, really busy (and away from your computer, iPhone or iPad – wait that one isn’t out there yet ;-), you’ve already heard about Yale’s admissions video: “That’s why I chose Yale,” a 16-minute tongue-in-cheek musical, highly produced but all done by students or recent alums. Picked up by the New York […]
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