As you’ve probably noticed, I’ve been blogging a lot about podcasting lately. Right now, I’m doing research on the topic for another project of mine. I’ll tell you more about it soon. Thanks to this research (and Dan’s College Podcast News), I’ve come across the very professional admission podcasts produced by Dennis Miller, the director […]
Archive for the ‘Website Stakeholders’ Category
How to use the new possibilities offered by the iPod Video? Have a look at SCAD on demand
Since the launch of the iPod Video about 3 weeks ago, a couple of announcements have been made about its possible academic uses in higher education. But, what about the possibilities offered by the new portable RSS-enabled video device for admission offices? Think about the popularity of the admission video in colleges and universities. On […]
How to educate your director, VP or president about Podcasting
As a higher web professional, I’m sure you’ve already heard and read a lot about podcasting. Your director, VP and President have not, so it might be a good idea to share this post with them. The past week has witnessed a lot of media coverage about podcasting in higher education. A few interesting articles […]
How to educate your website stakeholders about your job in 2 seconds
Are you tired of explaining to your boss, her VP or the President what your job is all about? Are you often asked by people on campus what can possibly keep you so busy all day and all year long? Thanks to Andrea Schwandt-Arbogast, Humboldt State University Web Manager, you can stop explaining, resume your […]
Social networking content management: the next big thing to recruit and retain college students?
It might be. And, you’d better keep reading if you want to find out what Social Networking Content Management is all about. You already know that social networking websites LiveJournal, Xanga and MySpace have become central in the life of our main target audience: prospective and current students. They spend hours and hours on these […]
Is RSS a good way to reach high school students?
In one of my latest posts about RSS titled “Why RSS can help you in your recruiting efforts,” I explained why and how “RSS can be a great way to keep in touch with members of the campus community, but is also a very interesting, non-intrusive way to create long-lasting and mutually-beneficial relationships with future […]
Why RSS can help you in your recruiting efforts
If you’ve been reading the blog for a while, you already know that I’m a big RSS (Real Simple Syndication) proponent. On campus, it can be used as a great delivery platform for any information targeted to current students and faculty/staff members. As I explained in the previous post Campus emergency alerts: time to switch […]
Public Relations: Make sure you monitor bloggers posting about your university
Does your PR office think blogs are just a fad? Does your media relations specialist thinks s/he can just ignore interview requests from bloggers? Well, you might want to let your PR people know that some bloggers can be as dangerous as reporters — and should be treated with the utmost care. Obviously, I’m not […]
Annual giving: peer pressure does work with alumni
Jay Lipe, the blogger behind Smart Marketing, has just confirmed the power of peer pressure in a recent post titled “Peer pressure: A strong marketing motivator” where he recalled his experience with a very clever fundraising piece: a Printer’s Proof of donors to his MBA class at Northwestern University’s Kellogg School of Management. Stenciled across […]
Live from Salisbury’s Web Communications and Strategies Conference: How integrated 1:1 marketing, direct mail & the Web are delivering increased ROI
At Salisbury University today, Brad Lena from Daniels Marketing Support Services made a presentation about integrated marketing applications and how the Web, mail and 1:1 marketing can generate increased return on investment for higher ed admission or advancement offices. Lena defined integrated applications as “the use of databases and digital printing to drive traffic to […]
Duke University iPod first-year experience: So, was it worth it?
You’ll have to read the 15-page final report about this initiative (see my post “iPod, you Pod, we all Podcast in higher ed…. Really?” for some background information on iPods and Duke) released yesterday by the Center for Instructional Technology at Duke University to find out. No, I’m just kidding. Although this report available in […]
Why you should accept online applications
Will college application paper forms soon become something of the past? They already are in Michigan in 70% of the cases. In the article “70% of U-M applications done online” published by The Ann Arbor News, Dave Gershman provides interesting numbers: Since U-M made online applications an option in 2003, the volume has grown by […]
What are prospective students looking for when they enter a college’s website?
With the Net generation coming to age (and going to college), this is definitely the million-dollar question… If you’re a regular, you probably know that I like to discuss possible answers in my posts targeted to Admission Offices. In an article written by Dan Carnevale and titled “To Size Up Colleges, Students Now Shop Online,” […]
Up close and personal with… the Dean
Have you ever wanted to get into the Dean’s head? What if you could understand what makes Deans tick, what’s on their minds and how life is in the big office? It’s always useful to know who your website stakeholders really are, isn’t it? Knowledge is power, especially when it comes to higher education. Unfortunately, […]
Promoting your university by showcasing good class blogs?
I’ve already mentioned that more and more universities/colleges use freshman blogs as promotional tools to give prospective students and their parents a preview of the first-year college life on their campus. In “Professors introduce blogs in class assignments,” an article published in The Chronicle, Mingyang Liu reports on the chair of Duke Department of Political […]
Alum email addresses for life: investment or waste of time?
Alum email addresses are now considered as very hot commodities by your university/college alum association and advancement office. Email is a cost-effective, efficient and easy way to develop and nurture mutually beneficial relationships with alums. So, how do you get these email addresses? There are 2 different options to harvest these valuable addresses: you can […]
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