My fourth column for University Business is now available in the August issue as well as online: “License to Recruit? Admissions-sponsored student blogging can get real results for your institution.†If you are a University Business reader who has just discovered collegewebeditor.com, welcome! Don’t forget to subscribe to this blog via RSS (use one of […]
Archive for the ‘Website Stakeholders’ Category
Almost Live from EduWeb 2006: Why Furman University Gets How the Web is About to Rock the Higher Ed Admission World
Natalie DiPasquale, one of our guest bloggers at EduWeb, attended another very, very interesting presentation: “Marketing Your University with Dynamic Print, Immersive Websites and Streaming Media” by Ryan Fisher, Director of Web Development at Furman University. Her report got me all excited when I read and edited it — especially the last line. Another interesting […]
Almost Live from EduWeb 2006: How Online Student Journals (Blogs) Can be an Effective Recruitment Tool
Patricia Baldridge, Vice President, Marketing & Public Relations, Christopher Davis, Director, Web Communications and Kathleen Kissane, Senior Associate Director of Undergraduate Admissions (Philadelphia University) presented their case study “Online Student Journals as Effective Recruitment Tool” earlier this week at the EduWeb Conference in Baltimore. Nalatie DiPasquale, Online Relations Manager at Ripple Effects Interactive, is one […]
Almost Live from EduWeb 2006: To Blog or Not To Blog in Higher Education
Yesterday at EduWeb in Baltimore, Shane Colvin attended the presentation given by Nina Sossen, another of our guest bloggers and the Web Communications Director at the University of Massachusetts Amherst: “To Blog or Not to blog.” Nina Sossen began her presentation by describing what a blog is and how it came about. What, when and […]
Could SecondLife help you raise awareness and funds for your construction projects?
We’re building a new Arts Center at my institution. The groundbreaking ceremony was held last March, and the new building is scheduled to open to the public in September 2007. As a result, I’ve been working on a special microsite about this new building and its construction for the past few months. The goals of […]
How to learn more about SecondLife
My last post “Should your institution hold virtual open houses in Second Life?” generated a few interesting comments and a couple of posts on higher ed blogs (Not the Cheese and Penn State Virtual Worlds – an interesting resource on SecondLife academic possibilities). So, I guess, there might be some interest out there in learning […]
Should your institution hold virtual open houses in SecondLife (SL)?
You probably don’t have enough time for your first life, so you might have not managed yet to check out SecondLife (SL). The online virtual world/game has generated a lot of buzz lately not only on the blogosphere but in mainstream media. So, at the end of last May, I decided to have a quick […]
How to convince your Admission VP to use blogs, podcasts and other new media to market your programs to prospective students
Are you still trying to convince your Director, VP or President to jump into Admission Marketing 2.0? If — despite your best efforts — your admission office still relies exclusively on traditional marketing tactics (brochures, print advertising and traditional PR), you might need a bit of help to convince everybody to try blogs, podcasts and […]
Put your current students on IM to answer your prospective students’ questions
Blogs are nice, but sometimes prospective students crave a bit more real-time interaction. When high school students want to ask a quick question about admission, student life or academic programs, chances are they prefer to get an answer right away. They won’t call your admission office (hey, you’ve never been introduced – and they love […]
RSS: The Next Big Thing in University Web Communications
My third column for University Business is now available in the June issue as well as online: “RSS: The Next Big Thing in University Web Communications.†If you are a University Business reader who has just discovered collegewebeditor.com, welcome! Don’t forget to subscribe to this blog via RSS (use one of the buttons available at […]
Why you should watch closely YouTube
Have you already heard about YouTube? Not yet? Well, you will pretty soon. So, you might want to find out more about this video-sharing website as soon as possible. Even if I haven’t written a lot about customer-generated videos up until now, I believe they are going to play a bigger and bigger role on […]
Karine’s 2 cents on “Technology 101” webinars
Last Wednesday, I was invited to attend the first 1-hour-and-$100 webinar of a series by Brian Niles targeted to the novice eager to learn more about new technologies such as podcasting, instant messaging (IM), RSS, etc. 38 people showed up for this session about podcasting conducted using Macromedia’s Breeze. Although Brian experienced a couple of […]
How your admission office can use Skypecast to hold online open houses
Not sure what Skypecasts are? I see you haven’t done the required reading (2 posts ago: “Call to Higher Ed Pros: Got Skype? Let’s talk!”), but it’s ok. I know you’re busy — or you might have found this post through a search. Skypecast is a new free service offered by the famous VOip company, […]
How to get your boss, VP or President up-to-speed with podcasts, blogs and RSS
I’ve already mentioned an easy — free — way to get you, your boss or your colleagues up-to-speed with new media in a previous post. My offer to get you or anybody else in your institution started with a free Bloglines account loaded with the best higher ed RSS feeds is still on the table […]
Your students blog about your institution at TheU.com
Got student blogs on your admission website? Well, you might not be the only one… In the latest issue of his Higher Ed Marketing email newsletter, the consultant Bob Johnson reports a very interesting piece of information: “For a powerful lesson in the inability of colleges and universities to control the messages that are out […]
“Students on Student Technology” at XplanaZine: Live from high school
If you really want to know what’s going on in high school in terms of technology or maybe show your stakeholders what they can expect from prospective students, you should definitely check out “Students on Student Technology,” a series at XplanaZine by Katrina Rinaldi, a graduating high school senior. As noted by XplanaZine’s editor in […]
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