That’s one of the findings of “The Game Has Changed: College Admissions Outpace Corporations in Embracing Social Media,” the preliminary executive summary of a study conducted by 2 academics from the Center for Marketing Research of the University of Massachussets at Dartmouth: Nora Barnes, Ph.D. and Eric Mattson. This study is based on detailed interviews […]
Archive for the ‘Website Stakeholders’ Category
Live from EduWeb 2007 in Baltimore: The True Story of Student Blogging at Cornell University
Lisa Cameron-Norfleet, Program Manager for the Office of Web Communications at Cornell University, presented this Sunday afternoon a session at the EduWeb Conference in Baltimore titled “Life on the Hill: The True Story of Student Blogging at Cornell.†Lacey Updegraff, online content manager for Auburn University’s Office of Communications and Marketing, is one of the […]
Planning to launch a blogging initiative to boost your admissions outreach program? Register for Admissions Blogging 360 by Wednesday July 11, 8PM ET
I’ve now reviewed the presentation files of the 3 presenters (Nancy Prater from Ball State University, Ben Jones from MIT and Sam Jackson from the Sam Jackson College Experience) scheduled for Admissions Blogging 360, the next 3-webinar series I put together for Higher Ed Experts. And, let me tell you that this really looks like […]
Higher Ed TV: Great and funny YouTube video to promote BlackBoard Conference to SecondLife aficionados
I usually don’t cover vendor-related news, but BlackBoard has really done a nice job using YouTube to promote an upcoming conference to a specific audience while surfing on a very popular phenomenon, i.e. the growing popularity of Second Life in academic technology circles. I came across this video titled “Adventures in First Life Redux” on […]
47% of Internet users have enough bandwidth to watch your online videos at home
Just a quick post today for Independence Day in the US. According to a report about broadband usage released yesterday by the Pew Internet & American Life Project, 47% of Internet users had a high-speed connection to the Internet at home in March 2007 (vs. 42% in 2006 and 30% in 2005). The survey of […]
Higher Ed Experts Update: WebEx retained as the new web conferencing provider for HEE webinars
Quick update and follow-up to my last post about the technical issues encountered at the free inaugural webinar yesterday. As I announced to all HEE registered members in an email yesterday, I’m committed to quality and want to provide the best possible experience to webinar attendees and presenters. As a result, I decided to make […]
Higher Ed Experts Update: YouTube Webinar — the good, the bad and the ugly
It’s been about 2 hours since the first inaugural webinar of Higher Ed Experts ended. As I said to the attendees at the beginning of the webinar, this free session was also a “stress test” for the web conferencing application… and it succeeded in pushing my stress level to the roof. The whole webinar experience […]
4 questions to U.S. News & World Report about Morse Code, Robert Morse’s new blog about the college rankings
I first read about Morse Code, the new blog authored by Robert Morse, the director of data research for U.S. News & World Report behind the methodologies and surveys for the America’s Best Colleges annual rankings, on Andrew Careaga’s blog last Thursday. It appears that the blog was launched on May 15. As regular readers […]
June 2007 University Business column: “A Second Life for Higher Education?”
My third UB column for 2007 is now available in the June issue as well as online: “A Second Life for Higher Education?” If you are a University Business reader who has just discovered collegewebeditor.com, welcome! Don’t forget to subscribe to this blog via RSS or email. If you have any questions or feedback about […]
VCCS Conference: How to make your marketing messages and ad campaigns stick
I’ve been invited to present at Virginia’s Community College Institutional Advancement and PR Peer Group Conference in Staunton, VA. I’m scheduled to present a 2-hour session tomorrow morning, but I came a day early to attend the keynote address by Dan Heath, co-author of the best selling book Made to Stickwho also blogs and seems […]
Not enough budget to run an ad campaign on TV? Google pay-per-view video ads might be the answer
I’m currently working on a Google Ad campaign for my institution. The last Google ad campaign for the college’s adult education programs was run in 2005. It was really successful for some programs (accelerated certification for teachers), less for others. As a result, it has been a while since I spend some quality time in […]
HighEdWebDev 2007: Got an idea for a presentation? There’s still time to submit a proposal before the new deadline of June 12
A day after the initial deadline of May 31st, Doug Tschopp, the conference program chair of HighEdWebDev, announced the decision to extend the deadline to June 12. As I explained in my previous post, it’s very simple to submit a presentation proposal for this great conference to be held on October 14-17 in Rochester, NY. […]
HighEdWebDev: Today is the last day to send your proposal to get a chance to present at this great conference
This is a quick reminder as I’ve already mentioned the call for proposal of this conference on several occasions. If you have a good idea for a presentation, don’t be shy, after reading the requirements, just go to the online form and submit your proposal to present at HighEdWebDev in Rochester, October 14-17. This year, […]
Got Higher Ed Content Tales to Tell?
Submit a 10-min session proposal for the 2020 Higher Ed Content Conference
Higher Ed Jobs
- An error has occurred, which probably means the feed is down. Try again later.