Social media might have become the name of the game when it comes to student recruitment and alumni relations, but what about fundraising? According to the CASE survey conducted by mStoner and Slover Linett Strategies in June 2010, only 31% of the respondents consider that raising private funds is one of the goals of their […]
Archive for the ‘Annual Fund’ Category
Higher Ed TV: Johns Hopkins University thanks its donors with a great lipdub
It looks like lip synching is the new black in college online videos (or is it that I really like lipdubs and feel compelled to post about any new one I stumbled upon?) I watch this very well produced online video after Dale Keiger, Associate editor of Johns Hopkins Magazine, posted about it on the […]
Higher Ed TV: 2 minutes and 21 seconds to justify the cost of an Ivy League education by Dartmouth
In higher education, we don’t like to talk about money, especially about how much students have to pay to get an education. Until recently some institutions didn’t even want to display a clear price tag on their offerings (to avoid sticker shock?), and made prospective students and their parents chase the information about costs on […]
Want to find out how to promote academic excellence at your institution to potentially 25 million people? Register for “Podcasting Made Easy” Webinar Series by Friday!
Reach 25 million people via podcasting??? Ok, there is a bit of marketing hype in the title of this post, but I got your attention – right? Besides, it’s not all hype since this upcoming 3-webinar series by Higher Ed Experts includes a session about iTunes U, Apple’s free audio and video streaming hosting service […]
3 questions to a higher ed blogger: Andrew Shaindlin, Executive Director of the Caltech Alumni Association from “Alumni Futures”
Executive Director at the Caltech Alumni Association, Andrew Shaindlin has been blogging at Alumni Futures since last February, but managed to make my list of 5 bloggers that make me think last May by posting regularly well-researched, well-written posts targeted to alumni professionals. 1) Why did you decide to start your blog Alumni Futures in […]
Higher Ed TV: Yale’s “Senior Gift in a Box” – Fundraising YouTube-style
Dori Sonntag, who just started to blog at Inspired Annual Giving, found this pearl. The video is 2 minutes and 37 seconds and was produced by Yale students (Prep-Hop Productions) to promote their senior gift giving drive earlier this year. It’s actually a parody of a Saturday Night Life TV segment that got a lot […]
Annual giving: peer pressure does work with alumni
Jay Lipe, the blogger behind Smart Marketing, has just confirmed the power of peer pressure in a recent post titled “Peer pressure: A strong marketing motivator” where he recalled his experience with a very clever fundraising piece: a Printer’s Proof of donors to his MBA class at Northwestern University’s Kellogg School of Management. Stenciled across […]
Online donors are better givers than regular givers
You might want to share this article, Getting to Know Your Online Givers Can Pay Off (PDF file), with your favorite fundraiser on campus. In his paper published by CASE, Peter B. Wylie presents the results of a study performed in 2004 on the records collected in the following way: Five four-year higher education institutions […]
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