Archive for the ‘Admission Office’ Category

Get a chance to win a pass for the WorldViews Conference on Media and #highered!

UPDATE: Gene Begin from Babson has won the free pass. Congratulations, Gene! For the past 10 years the media industry and its coverage of higher education has definitely undergone a deep transformation. That’s one of the topics the Worldviews Conference on Media and Higher Education will delve into. Other topics include: The impact of social […]

Perfect Web Pitch to Prospective Students: Why Choose FHU?

With the submissions for the 2011 eduStyle Awards closing today, the past week has seen many shared their best higher ed websites at eduStyle. That’s why I kept an eye on the eduStyle twitter account and quickly checked Why Choose FHU? after seeing this tweet from Stewart Foss: [blackbirdpie url=”http://twitter.com/#!/edustyle/status/65868058224361474″] And, gosh, was it worth […]

Rolling through the Campus Tour Video – and its budget: EM Strasbourg Business School

I’ve featured a good number of campus tour videos on this blog, but this one is a first. Not because it’s from a Business School based in France (I don’t get pitched stories often by European institutions, but I’m interested in any good examples no matter where they come from), but because this campus tour […]

Why #highered institutions should give infographics a second look

A picture is worth a thousand words. But, what about an infographic? Rumor has they might be worth millions of dollars – which is probably why they have multiplied like crazy for the past few months. A good one can get you featured on Mashable, the Holy Grail of online PR. It can result in […]

A viewbook to watch on your screen: St John’s College virtual tour

Doug Plummer, the videographer who worked on St John’s College virtual tour, pitched me via email a few weeks ago about this latest project of his. You probably don’t know it, but I do get pitched a lot via email. In this case, Doug’s note was personal enough to pique my curiosity, so I checked […]

Content Strategy in Higher Ed: How a Web Content Audit helped Ithaca College

With Kristina Halvorson’s Master Class coming up soon (in just 8 little days ;-), I’ve been looking for interesting examples of content strategy at work in higher education. After the UB School of Medicine featured last week, let’s look this week at how web content strategy helped Ithaca College rethink and revamp its Financial Aid […]

Should admissions offices rely more on faculty, less on current students to win prospective students over?

Since I started to write on this blog (almost 6 years ago – in February 2005), online efforts for admissions have focused on relying on current students (or young graduates hired as admissions counselors) to reach prospective students. High-school seniors (like most folks) were known to trust friends or people they could identify with, aka […]

A great interactive campus tour on the cheap with the help of YouTube and students for Saint Michael’s College

While nothing will ever replace campus visits for prospective students, online tours have become a sought-after web feature in the early college selection process. Unfortunately most of the solutions out there don’t come cheap – and can be very, very expensive – especially if you want to embed some interactivity in your online campus tour. […]

Facts and stats to make the case for your mobile website

I started to write about the mobile web in higher education about a year ago (The ABC of Mobile Marketing for my University Business column), but I know I’ll be writing more and more about it in the coming months (and not because of the August 4 “Going Mobile” webinar series by Higher Ed Experts). […]

Higher Ed TV: Was Delaware, The Musical worth the time and budget spent on it?

As you’ve probably noticed, online videos are used more and more by universities and colleges trying to reach (and entertain) prospective students and their parents. According to a report released last Thursday by the Pew Internet and American Life Project, The State of Online Video, 69% of online adults now watch videos online. The use […]

The University of Delaware tries a new take on the Admissions video by involving prospective students in its making

A few weeks before the “That’s I chose Yale” video was released, two admissions officers from the University of Delaware launched another musical into the wild, Reading Season. Their video struck a chord in admissions offices across the country even though it was just a side project for both admissions officers. When I interviewed Avi […]

Higher Ed TV: Behind the scenes of “That’s Why I chose Yale” with a video interview by TargetX

Unless you’ve been really, really busy (and away from your computer, iPhone or iPad – wait that one isn’t out there yet ;-), you’ve already heard about Yale’s admissions video: “That’s why I chose Yale,” a 16-minute tongue-in-cheek musical, highly produced but all done by students or recent alums. Picked up by the New York […]

Check out the 14 survey winners on Higher Ed Experts’ new website

Wow, I haven’t blogged for the past 2 weeks… Anyway, I just want to make a quick post to thank you all the 559 persons who took the Higher Ed Experts/eduStyle/Uwebd/Collegewebeditor.com Survey and let you know that the official list of the 14 winners of the prize drawing is now available on Higher Ed Experts’ […]

Higher Ed TV: Reading Season, a Glee-ish video from a UDel Admissions Counselor

Have you watched “Reading Season, The Musical” yet? This YouTube video was brought to my attention yesterday over Twitter via a quick post from TargetX Jeff Kallay. As you’ve probably noticed, I always try to keep an eye on online videos produced in higher ed. So, I watched it and immediately felt compelled to share […]

LipDubbed Campus Tours: Suffolk University and Texas State University did it

It looks like the incredible success of the lipdub produced by students from UQAM in Montreal, QC (more than 2.5 million views as of this writing) has pushed some institutions in the US to finally join the university lipdub movement. Texas State University in San Marcos did its lipdub on November 8th in the LBJ […]