Last May, I conducted several email interviews to prepare my column about admission blogging for the August 2006 issue of University Business: “License to Recruit? Admissions-sponsored student blogging can get real results for your institution.†Michael Sexton, Dean of Admissions at Lewis & Clark College, answered these questions at this time. 1) Your institution uses […]
Archive for the ‘Admission Office’ Category
Admission-Sponsored Student Blogs: License to Recruit?
My fourth column for University Business is now available in the August issue as well as online: “License to Recruit? Admissions-sponsored student blogging can get real results for your institution.†If you are a University Business reader who has just discovered collegewebeditor.com, welcome! Don’t forget to subscribe to this blog via RSS (use one of […]
Almost Live from EduWeb 2006: Why Furman University Gets How the Web is About to Rock the Higher Ed Admission World
Natalie DiPasquale, one of our guest bloggers at EduWeb, attended another very, very interesting presentation: “Marketing Your University with Dynamic Print, Immersive Websites and Streaming Media” by Ryan Fisher, Director of Web Development at Furman University. Her report got me all excited when I read and edited it — especially the last line. Another interesting […]
Almost Live from EduWeb 2006: How Online Student Journals (Blogs) Can be an Effective Recruitment Tool
Patricia Baldridge, Vice President, Marketing & Public Relations, Christopher Davis, Director, Web Communications and Kathleen Kissane, Senior Associate Director of Undergraduate Admissions (Philadelphia University) presented their case study “Online Student Journals as Effective Recruitment Tool” earlier this week at the EduWeb Conference in Baltimore. Nalatie DiPasquale, Online Relations Manager at Ripple Effects Interactive, is one […]
Almost Live from EduWeb 2006: To Blog or Not To Blog in Higher Education
Yesterday at EduWeb in Baltimore, Shane Colvin attended the presentation given by Nina Sossen, another of our guest bloggers and the Web Communications Director at the University of Massachusetts Amherst: “To Blog or Not to blog.” Nina Sossen began her presentation by describing what a blog is and how it came about. What, when and […]
How to learn more about SecondLife
My last post “Should your institution hold virtual open houses in Second Life?” generated a few interesting comments and a couple of posts on higher ed blogs (Not the Cheese and Penn State Virtual Worlds – an interesting resource on SecondLife academic possibilities). So, I guess, there might be some interest out there in learning […]
Should your institution hold virtual open houses in SecondLife (SL)?
You probably don’t have enough time for your first life, so you might have not managed yet to check out SecondLife (SL). The online virtual world/game has generated a lot of buzz lately not only on the blogosphere but in mainstream media. So, at the end of last May, I decided to have a quick […]
How to convince your Admission VP to use blogs, podcasts and other new media to market your programs to prospective students
Are you still trying to convince your Director, VP or President to jump into Admission Marketing 2.0? If — despite your best efforts — your admission office still relies exclusively on traditional marketing tactics (brochures, print advertising and traditional PR), you might need a bit of help to convince everybody to try blogs, podcasts and […]
Put your current students on IM to answer your prospective students’ questions
Blogs are nice, but sometimes prospective students crave a bit more real-time interaction. When high school students want to ask a quick question about admission, student life or academic programs, chances are they prefer to get an answer right away. They won’t call your admission office (hey, you’ve never been introduced – and they love […]
How your admission office can use Skypecast to hold online open houses
Not sure what Skypecasts are? I see you haven’t done the required reading (2 posts ago: “Call to Higher Ed Pros: Got Skype? Let’s talk!”), but it’s ok. I know you’re busy — or you might have found this post through a search. Skypecast is a new free service offered by the famous VOip company, […]
Your students blog about your institution at TheU.com
Got student blogs on your admission website? Well, you might not be the only one… In the latest issue of his Higher Ed Marketing email newsletter, the consultant Bob Johnson reports a very interesting piece of information: “For a powerful lesson in the inability of colleges and universities to control the messages that are out […]
“Students on Student Technology” at XplanaZine: Live from high school
If you really want to know what’s going on in high school in terms of technology or maybe show your stakeholders what they can expect from prospective students, you should definitely check out “Students on Student Technology,” a series at XplanaZine by Katrina Rinaldi, a graduating high school senior. As noted by XplanaZine’s editor in […]
A new take on admission blogs targeted to prospective students and their parents
I’ve already written a lot about “admission blogs,” blogs maintained by current students hand-picked by Admission offices to provide prospective students and their parents with a glimpse at the college experience. Whether they are maintained by individual bloggers or a group of blogging students, these blogs can provide real insights on the freshman experience while […]
A very good example of admission viral marketing at the Franklin & Marshall College
“Word of mouth” is the new buzz word in the world of corporate and higher ed marketing. If you can create a message so compelling that prospective students want to pass it along to their friends, you’re definitely aheadf in the college recruiting game. And, sometimes creativity hits right on target as it does in […]
Want to get your university admission officers blogging? Show them these admission blogs by their peers!
Over the past few months, a lot has been written about freshmen blogs initiated by higher ed admission offices to give prospective students a taste of the college experience at their institutions. Whether they are maintained by individual bloggers or group of blogging students, these blogs can provide real insights on the freshman experience while […]
2 examples of student group blogs used by higher ed admission offices
As you know, a lot of admission offices in universities and colleges across the country (and probably the world) have started to use blogs maintained by current students to give to high school students a preview of the college experience at their institutions. At Ball State University and other institutions, admission offices recruited a few […]
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