For “Hokie Hope,” an alumni-led declaration of a national “Orange and Maroon Effect” day, I added a few touch of maroon to this blog’s emblematic orange (removed after April 20). As regular readers know, I started to review higher ed YouTube videos a few months ago. Before the Virginia Tech Tragedy, the university had started […]
Archive for the ‘Video’ Category
UAB puts a human face on research with its Antarctica 2.0 website
Spring might be upon us, but some folks at the University of Alabama at Birmingham have really their mind more focused on ice, snow and Web 2.0. To promote their research team’s expedition at Palmer Station Antarctica, they launched, earlier this month, a dedicated website called “UAB in Antarctica” that uses a lot of Web […]
Higher Ed TV: UNL’s RealNebraska (Part 2), from online videos to the TODAY show
Don’t worry, I don’t plan to run a five-part series on RealNebraska, the video show produced by the admission office of the University of Nebraska at Lincoln. But, I HAD to tell you about this. David Burge, the host of the show and the associate director for admissions at UNL, posted a comment to my […]
Higher Ed TV: “The Making of Piece of Mind” from Vancouver Film School, a piece of viral-marketing art
What can you do when a video about one of your students’ academic work goes viral and gets viewed more than 500,000 times on YouTube? Easy. Just follow Vancouver Film School‘s lead. Get the student in front of a camera and do an interview to address the most frequently posted comments by YouTubers (not all […]
Higher Ed TV: “The Machine is Us/ing Us” – a lesson in viral video
I wrote about Professor Wesch’s video Sunday night. Today, a week after it’s been posted on YouTube, the video has been viewed more than 120,000 times (vs. 8,000 Sunday night). This morning, Inside Higher Ed has the story behind this instant success in “A Lesson in Viral Video,” an article by Elia Powers published this […]
Higher Ed TV: “The Machine is Us/ing Us” from KSU Professor Michael Wesch, a brilliant Web 2.0 primer
In 4 days (including a weekend), this video created and uploaded by Kansas State University Professor Michael Wesch was viewed more than 8,000 times. And, it’s probably just the beginning. While it doesn’t directly promote KSU or its digital ethnography working group (although the latter is included in the video credits), I’m pretty sure it’s […]
Higher Ed TV: One-Question Interview to promote experts at Duke University
How can you convey academic expertise in a 2-minute online video? Stick to this one-question interview format used by Duke University’s Office of News & Communication. In this video available on YouTube and titled “Duke University Professor Explains Why So Many Lemur Species,” Anne Yoder, the director of Duke Lemur Center, answers a question pertaining […]
Higher Ed TV: “The Undergraduate,” University of Florida’s video shown to prospective students during campus tours
I saw this video at the CASE conference back in September. It was part of the keynote presentation by Joe Hice, UF Associate Vice President for Marketing & Public Relations. At that time, I really thought it was a very good candidate for a viral video campaign and mentioned it to Joe: it’s funny, smart […]
Got good videos about your higher ed institution on YouTube? Let’s promote them on Higher Ed TV!
This is probably one of my crazy Tuesday ideas, but let’s see… This morning, I came across (via Will Richardson) TV Jersey, an initiative by a “group of writers, photographers, graphic artists and editors at The Star-Ledger in Newark.” Their mission? To bodly go where no New Jerseyans has gone before… “New Jersey needs a […]
Live from HighEdWebDev06: How to Shoot, Edit and Publish Your Institution’s Videos on the Web
Andy Mrozkowski, Webmaster at Mars Hill College in North Carolina presented this morning a session at HighEdWebDev in Rochester titled “Video Content Using Flash.†Andy’s videos can be watched on his institution’s YouTube page. Webmaster at Mays Business School at Texas A&M University, Matt Herzberger is one of this blog’s readers who answered my call […]
YouTube got facebooked? YouTube launches a new “private” channel for college students
Just saw the news on Sam Jackson‘s blog (who reads religiously TechCrunch, so you don’t have to ;-) YouTube has just launched a “private” channel dedicated to college videos indexed by institutions. “Want to see the highlights of last weekend’s game (or last night’s party)? It’s easier than ever to share videos with friends at […]
Should you upload your institution videos to YouTube?
In a previous post, I told you why you should watch YouTube closely: “Basically, anybody who registers can upload a video and share it with friends (or strangers) without worrying about bandwidth issues and any other streaming-related technicalities. What this also means is that anybody (read student, alum, parent, faculty or staff member) can shoot […]
Why you should watch closely YouTube
Have you already heard about YouTube? Not yet? Well, you will pretty soon. So, you might want to find out more about this video-sharing website as soon as possible. Even if I haven’t written a lot about customer-generated videos up until now, I believe they are going to play a bigger and bigger role on […]