Archive for the ‘Prospective Students’ Category

Targeting the prospective student of the future? Add a strong Web component to your TV mix

March 13th, 2008 Karine Joly 9 Comments

Today’s kids are tomorrow’s prospective college students, right? That’s why “The Kids’ Social Networking Study,” a study conducted by Grunwald Associates LLC and released earlier this week, could be particularly interesting as higher ed institutions start to work on their next marketing strategy to face the upcoming decrease in the prospective student pool. The study […]

University Business column: Facebook Applications, The Game Changer?

January 31st, 2008 Karine Joly 3 Comments

My first UB column for 2008 (geez, I’m starting my third year with University Business, time passes by so quickly) is now available in the February issue as well as online: “Facebook Applications: The Game Changer?” I borrowed the catchy title from Allegheny College Mike Richwalsky’s and Josh Tischianey’s presentation at HighEdWebDev in Rochester, NY. […]

Trying to make your case to start an online video initiative at your institution? 70% of young adults have visited video-sharing websites like YouTube

January 14th, 2008 Karine Joly 2 Comments

Ok, I know, my headlines are horribly long (and as a result so are my post URLS – hint: use tinyurl.com if you want to share a post with coworkers), but I promise there is a reason to this madness ;-) Anyway, I’m a bit late to the party as the survey report I’m writing […]

Higher Ed TV: The Holiday Card from Eckerd College is back with President Eastman

December 20th, 2007 Karine Joly No Comments

Last year, Eckerd College did a great and funny holiday video card targeted to prospective students and featuring its College President, Admissions and Financial Aid Dean and the Web Team, aka “The Web Dudes:” As Colin Fast from Red River College explained in an interview published in a previous post, Eckerd College’s card was the […]

Should you get a Facebook page for your university/college?

November 7th, 2007 Karine Joly 7 Comments

That’s the big question of the day with the launch of Facebook pages, a new feature of the popular social networking website introduced to Facebook users this morning on the company blog: You now have a way to connect with things you are passionate about. We’ve launched Facebook Pages, which are distinct, customized profiles designed […]

Live from HighEdWebDev 2007: Testing Usability with parents and incoming students

October 15th, 2007 Karine Joly No Comments

Jonathan Steffens, one of this year’s guest bloggers, sat this morning in the first session presented by Lori Packer from the University of Rochester: “These Kids Today: Testing Usability with parents and incoming students.” This is Jonathan’s first HighEdWebDev post. Lori Packer of the University of Rochester, began HEWD with hat trick as committee organizers, […]

Higher Ed Update: “Facts and stats on how admissions offices use social media” mini-webinar now available on-demand for free

October 2nd, 2007 Karine Joly No Comments

Social Networking Website Week kicked off yesterday with Fred Stutzman’s session followed by a great Q&A with the audience. A couple of weeks ago, Dr. Nora Barnes presented the very interesting results of a study she conducted this year about the use of social media in admissions offices. I posted about her research in June, […]

Higher Ed Experts Update: The registration deadline for Social Networking Websites Week, the 5-webinar series has been postponed to Thursday September 27, 2007 at 1PM ET.

September 25th, 2007 Karine Joly No Comments

After the registration deadline expired yesterday evening, I received a few emails asking if I could give people a bit more time to register for the October 1-5 webinar series about social networking websites: Social Networking Websites Week – All You Ever Wanted to Know about MySpace, Facebook and Co: October 1-5 2007 Social networking […]

Trying to find out if/how your institution should use Facebook, MySpace or its own social networking application? Register by Monday for Social Networking Websites Week

September 20th, 2007 Karine Joly 1 Comment

I’ve already posted a couple of times about “Social Networking Websites Week – All You Ever Wanted to Know about MySpace, Facebook and Co,” a 5-webinar series scheduled on October 1, 2, 3, 4 and 5 (with the 50% discount for HEE members, the total price for the webinars is just $250 – more information […]

Got the Internet, a computer and a cell phone? Don’t worry, be happy… like a teen

August 28th, 2007 Karine Joly No Comments

Just do like today’s teens… “Nearly two-thirds of the young people surveyed said they think that the Internet, instant messaging, cell phones and other technologies make people happier, and 61% said those things make them feel closer to their family,” said eMarketer senior analyst Debra Aho Williamson. But, the relationships between teenagers/young adults and technology […]

Higher Ed Experts Update: Fred Stutzman quoted in this week’s cover story of Newsweek, “Facebook Grows Up”

August 22nd, 2007 Karine Joly No Comments

After interviewing Fred Stutzman for my UB column about social networking websites, I invited him to present the first session of Social Networking Websites Week, the 5-webinar series I designed for Higher Ed Experts: October 1st, 2007 1PM-2PM ET Visa for MySpace and Facebook: do’s and don’t’s for higher ed institutions exploring the new social […]

Higher Ed TV: “College Scene Investigation” from USC Aiken, a great way to promote student life activities

August 5th, 2007 Karine Joly No Comments

It looks like The University of South Carolina Aiken has given the keys to some of its current students to produce a very good series of YouTube videos. I don’t plan to attend college soon, but I got hooked watching the first 4 episodes of “CSI at USC Aiken” – aka College Scene Investigation – […]

Have you heard about College Off-The-Record Blogs? You will soon

July 31st, 2007 Karine Joly 5 Comments

If you didn’t like Doug Imbruce’s first venture into student blogging, you won’t probably like this second one either. What is the OTR Blog Network? It’s a privately-funded venture actively recruiting bloggers and associate editors via its website currently available in Beta Written by students, for students, each O.T.R. blog covers a specific college campus. […]

Does your institution put its advertising money where prospective students are?

June 21st, 2007 Karine Joly 4 Comments

If most of your advertising budget is spent on newspaper and magazine ads, probably not. That is if JupiterResearch, an independent firm providing research to the online industry, is right. According to one of its recent reports, published last week, “Media Consumption Patterns: Online Vies with TV As Primary Medium,” online users spend as much […]

June 2007 University Business column: “A Second Life for Higher Education?”

June 8th, 2007 Karine Joly No Comments

My third UB column for 2007 is now available in the June issue as well as online: “A Second Life for Higher Education?” If you are a University Business reader who has just discovered collegewebeditor.com, welcome! Don’t forget to subscribe to this blog via RSS or email. If you have any questions or feedback about […]

Register now for “Admissions Blogging 360,” a 3-webinar series on July 18, 25 & 31 featuring Nancy Prater (Ball State University), Ben Jones (MIT) and Sam Jackson

May 14th, 2007 Karine Joly No Comments

I knew admissions-sponsored blogging was a hot topic when I originally asked Nancy Prater and Ben Jones if they would present a webinar to share their experience and know-how. What I didn’t know is that both would be quoted extensively in an Associated Press story written by Andrew Welsh-Huggins and published in many newspapers and […]