Don’t worry, I don’t plan to run a five-part series on RealNebraska, the video show produced by the admission office of the University of Nebraska at Lincoln. But, I HAD to tell you about this. David Burge, the host of the show and the associate director for admissions at UNL, posted a comment to my […]
Archive for the ‘Target Audiences’ Category
3 questions to a higher ed blogger: James Boyle from “Hoverings”, a blog for College Parents
Last week, I posted about a survey report released by College Parents of America, a national “association dedicated to advocating and to serving on behalf of current and future college parents.” At that time, I noticed on the homepage of the association website a link to its blog: “Hoverings, A Blog for College Parents.” Launched […]
How universities and colleges communicate with their students’ (helicopter) parents
I’ve already posted about helicopter parents, this new breed of college parents. It’s difficult to ignore them when you work on a campus. And, we shouldn’t. Never has a generation of parents been so involved in their kids college life, which is why they have become one of our main target audiences (the fact that […]
Ask your questions to Diane Oblinger, co-editor of “Educating the Net Generation,” today at 2PM ET
Have you read “Educating the Net Generation,” a free PDF e-book published by Educause? In the post I wrote about it 2 years ago, I mentioned that this collection of essays published by Educause would help spread the word that Web 101 wasn’t enough anymore in colleges and universities. In other words, it was a […]
How higher ed journalists use the Web: Tim Goral, editor at University Business
As I mentioned yesterday in the first post of this series, “How higher ed journalists use the Web: Scott Jaschik, editor at Inside Higher Ed,” I interviewed a few journalists for my last column: “PR on the Web 101.” My big boss at University Business, Tim Goral, also shared with me how he uses the […]
Campus Technology now offers news updates via RSS
With its new website redesign, Campus Technology has made the leap into the RSS age. The magazine targeted to higher ed IT and Web professionals now offers news and updates via an RSS feed. Go subscribe to it with your favorite RSS reader! Now, if only their newsletters had their own individual RSS feeds as […]
How higher ed journalists use the Web: Scott Jaschik, editor at Inside Higher Ed
If you’ve read my last University Business column titled “PR on the Web 101,” you know that I’ve interviewed a few higher ed PR pros as well as reporters and editors to come up with 7 components of highly effective media relations web pages. But, I’m sure all the readers working in PR and Media […]
7 components of highly effective media relations university web pages
For my latest column in University Business, “PR on the Web 101,” I’ve identified 7 must-have features for any effective online newsroom. I selected the following components after asking a few editors and reporters for their wish lists. A direct link from the home page 24/7 e-mail and phone (including the area code) contact information […]
Are Australian freshmen really digital natives?
Georgina Hibberd, the soul of Templatedata, is back from her blog hiatus and writes about a very interesting study done the University of Melbourne in Australia: First year students’ experience with technology: are they really digital natives? This study of 2000 students was conducted in March 2006, during the first two weeks of their first […]
Higher Ed TV: “The Machine is Us/ing Us” from KSU Professor Michael Wesch, a brilliant Web 2.0 primer
In 4 days (including a weekend), this video created and uploaded by Kansas State University Professor Michael Wesch was viewed more than 8,000 times. And, it’s probably just the beginning. While it doesn’t directly promote KSU or its digital ethnography working group (although the latter is included in the video credits), I’m pretty sure it’s […]
Feb. 2007 University Business column: “PR and the Web 101”
My first UB column for 2007 is now available in the February issue as well as online: “PR and the Web 101†If you are a University Business reader who has just discovered collegewebeditor.com, welcome! Don’t forget to subscribe to this blog via RSS or email. If you have any questions or feedback about the […]
What makes a faculty podcast successful? The case of the “12 Byzantine Rulers†by Lars Brownworth
Faculty podcasting can be a great way to promote academic expertise to external audiences. As reported in “History Teacher Becomes Podcast Celebrity” published today in The New York Times, Lars Brownworth, a history teacher at a boarding school in Long Island, NY, the Stony Brook School, has become a podcasting success story with his series […]
Higher Ed TV: One-Question Interview to promote experts at Duke University
How can you convey academic expertise in a 2-minute online video? Stick to this one-question interview format used by Duke University’s Office of News & Communication. In this video available on YouTube and titled “Duke University Professor Explains Why So Many Lemur Species,” Anne Yoder, the director of Duke Lemur Center, answers a question pertaining […]
The Question: a new twist on academic blogging at West Virginia University
What a great and different way to promote an academic department to the campus community and the world! I know, I know, this first line isn’t very informative, but I really think West Virginia University is defintely onto something with the blog recently launched by its Philosophy department and its Web Services: The Question. And, […]
Find out more about your prospective and current students: Meet “Generation Next”
Even if we cross their path everyday on campus, it’s sometimes easy to forget what makes our college students tick. I’m currently doing a bit of digging for a project of mine and thought I would share with you three interesting resources about young adults: USA Today Generation Next Index I’ve seen a lot of […]
Could Bowdoin College have found an efficient and cost-effective solution to the student portal problem?
Many universities and colleges have poured a lot of money into very expensive but not always very efficient web portals. Portals were supposed to be the technical solution to all communication problems on campus by becoming the start page of students’ internet browsers. Problem is most of them are still underused due to their poor […]
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