Archive for the ‘Target Audiences’ Category

Higher Ed TV: The Holiday Card from Eckerd College is back with President Eastman

December 20th, 2007 Karine Joly No Comments

Last year, Eckerd College did a great and funny holiday video card targeted to prospective students and featuring its College President, Admissions and Financial Aid Dean and the Web Team, aka “The Web Dudes:” As Colin Fast from Red River College explained in an interview published in a previous post, Eckerd College’s card was the […]

Book Review – “Perfecting the Pitch” by Benjamin Lewis: Toss your press releases and start to pitch story ideas to (new) media representatives

December 10th, 2007 Karine Joly 9 Comments

With the increasing popularity of this niche blog (and it’s not just my ego speaking, the web stats and Feedburner tell me that its readership has been increasing steadily) as well as my regular gig at University Business, I’ve started to receive more and more press releases and pitches from PR professionals. While a few […]

Want to work with/for one of the most Web 2.0-friendly directors of communications in higher education?

December 9th, 2007 Karine Joly 1 Comment

It’s your lucky day… Andrew Careaga at UMR (well, actually, Missouri S&T – starting January 1st, 2008) is looking for his right (actually, left) arm: I’m currently searching for an assistant director of communications to help us move forward as we make the transition from the University of Missouri-Rolla (UMR) to Missouri University of Science […]

Help Yahoo! get social with your alums and current students and get a chance to win $25,000 for your institution!

November 9th, 2007 Karine Joly 4 Comments

This has been a busy week in the social networking website world. Last Monday, a few days before the launch of the new Facebook features, Yahoo! launched a new social networking website targeted to college students and alums: Kickstart. Scott Gatz, Senior Director of Yahoo’s Advanced Products, manages the Kickstart’s team. Despite a busy week, […]

Should you get a Facebook page for your university/college?

November 7th, 2007 Karine Joly 7 Comments

That’s the big question of the day with the launch of Facebook pages, a new feature of the popular social networking website introduced to Facebook users this morning on the company blog: You now have a way to connect with things you are passionate about. We’ve launched Facebook Pages, which are distinct, customized profiles designed […]

Want to find out how to promote academic excellence at your institution to potentially 25 million people? Register for “Podcasting Made Easy” Webinar Series by Friday!

October 23rd, 2007 Karine Joly No Comments

Reach 25 million people via podcasting??? Ok, there is a bit of marketing hype in the title of this post, but I got your attention – right? Besides, it’s not all hype since this upcoming 3-webinar series by Higher Ed Experts includes a session about iTunes U, Apple’s free audio and video streaming hosting service […]

Live from HighEdWebDev 2007: Social Networking Software – Meeting the Expectations of the MySpace Generation

October 16th, 2007 Karine Joly No Comments

Mark Heiman from Carleton College presented a session titled “Social Networking Software: Meeting the Expectations of the MySpace Generation.” The presentation was covered by one of this year’s guest blogger. This is Martine Lafleur’s second post. Mark Heiman’s presentation kept me on my toes with great graphics, just the right touch of cynicism and good […]

Live from HighEdWebDev 2007: Testing Usability with parents and incoming students

October 15th, 2007 Karine Joly No Comments

Jonathan Steffens, one of this year’s guest bloggers, sat this morning in the first session presented by Lori Packer from the University of Rochester: “These Kids Today: Testing Usability with parents and incoming students.” This is Jonathan’s first HighEdWebDev post. Lori Packer of the University of Rochester, began HEWD with hat trick as committee organizers, […]

Higher Ed Update: “Facts and stats on how admissions offices use social media” mini-webinar now available on-demand for free

October 2nd, 2007 Karine Joly No Comments

Social Networking Website Week kicked off yesterday with Fred Stutzman’s session followed by a great Q&A with the audience. A couple of weeks ago, Dr. Nora Barnes presented the very interesting results of a study she conducted this year about the use of social media in admissions offices. I posted about her research in June, […]

Higher Ed Experts Update: The registration deadline for Social Networking Websites Week, the 5-webinar series has been postponed to Thursday September 27, 2007 at 1PM ET.

September 25th, 2007 Karine Joly No Comments

After the registration deadline expired yesterday evening, I received a few emails asking if I could give people a bit more time to register for the October 1-5 webinar series about social networking websites: Social Networking Websites Week – All You Ever Wanted to Know about MySpace, Facebook and Co: October 1-5 2007 Social networking […]

Trying to find out if/how your institution should use Facebook, MySpace or its own social networking application? Register by Monday for Social Networking Websites Week

September 20th, 2007 Karine Joly 1 Comment

I’ve already posted a couple of times about “Social Networking Websites Week – All You Ever Wanted to Know about MySpace, Facebook and Co,” a 5-webinar series scheduled on October 1, 2, 3, 4 and 5 (with the 50% discount for HEE members, the total price for the webinars is just $250 – more information […]

Live from the higher ed blogosphere: Flickr, Twitter and Presentation 2.0

September 10th, 2007 Karine Joly No Comments

Last week I read 3 interesting posts written by 3 different higher ed bloggers, but couldn’t find the time to post about these. Paul Baker (Education PR) shares a great story that shows the power of Web 2.0. A year ago, while he was attending a conference in New Orleans, he took some great photos […]

Got the Internet, a computer and a cell phone? Don’t worry, be happy… like a teen

August 28th, 2007 Karine Joly No Comments

Just do like today’s teens… “Nearly two-thirds of the young people surveyed said they think that the Internet, instant messaging, cell phones and other technologies make people happier, and 61% said those things make them feel closer to their family,” said eMarketer senior analyst Debra Aho Williamson. But, the relationships between teenagers/young adults and technology […]

Higher Ed Experts Update: Fred Stutzman quoted in this week’s cover story of Newsweek, “Facebook Grows Up”

August 22nd, 2007 Karine Joly No Comments

After interviewing Fred Stutzman for my UB column about social networking websites, I invited him to present the first session of Social Networking Websites Week, the 5-webinar series I designed for Higher Ed Experts: October 1st, 2007 1PM-2PM ET Visa for MySpace and Facebook: do’s and don’t’s for higher ed institutions exploring the new social […]

Higher Ed TV: “College Scene Investigation” from USC Aiken, a great way to promote student life activities

August 5th, 2007 Karine Joly No Comments

It looks like The University of South Carolina Aiken has given the keys to some of its current students to produce a very good series of YouTube videos. I don’t plan to attend college soon, but I got hooked watching the first 4 episodes of “CSI at USC Aiken” – aka College Scene Investigation – […]

Have you heard about College Off-The-Record Blogs? You will soon

July 31st, 2007 Karine Joly 5 Comments

If you didn’t like Doug Imbruce’s first venture into student blogging, you won’t probably like this second one either. What is the OTR Blog Network? It’s a privately-funded venture actively recruiting bloggers and associate editors via its website currently available in Beta Written by students, for students, each O.T.R. blog covers a specific college campus. […]