Last year, Eckerd College did a great and funny holiday video card targeted to prospective students and featuring its College President, Admissions and Financial Aid Dean and the Web Team, aka “The Web Dudes:” As Colin Fast from Red River College explained in an interview published in a previous post, Eckerd College’s card was the […]
Archive for the ‘Target Audiences’ Category
Book Review – “Perfecting the Pitch” by Benjamin Lewis: Toss your press releases and start to pitch story ideas to (new) media representatives
With the increasing popularity of this niche blog (and it’s not just my ego speaking, the web stats and Feedburner tell me that its readership has been increasing steadily) as well as my regular gig at University Business, I’ve started to receive more and more press releases and pitches from PR professionals. While a few […]
Want to work with/for one of the most Web 2.0-friendly directors of communications in higher education?
It’s your lucky day… Andrew Careaga at UMR (well, actually, Missouri S&T – starting January 1st, 2008) is looking for his right (actually, left) arm: I’m currently searching for an assistant director of communications to help us move forward as we make the transition from the University of Missouri-Rolla (UMR) to Missouri University of Science […]
Want to find out how to promote academic excellence at your institution to potentially 25 million people? Register for “Podcasting Made Easy” Webinar Series by Friday!
Reach 25 million people via podcasting??? Ok, there is a bit of marketing hype in the title of this post, but I got your attention – right? Besides, it’s not all hype since this upcoming 3-webinar series by Higher Ed Experts includes a session about iTunes U, Apple’s free audio and video streaming hosting service […]
Live from HighEdWebDev 2007: Testing Usability with parents and incoming students
Jonathan Steffens, one of this year’s guest bloggers, sat this morning in the first session presented by Lori Packer from the University of Rochester: “These Kids Today: Testing Usability with parents and incoming students.” This is Jonathan’s first HighEdWebDev post. Lori Packer of the University of Rochester, began HEWD with hat trick as committee organizers, […]
Live from the higher ed blogosphere: Flickr, Twitter and Presentation 2.0
Last week I read 3 interesting posts written by 3 different higher ed bloggers, but couldn’t find the time to post about these. Paul Baker (Education PR) shares a great story that shows the power of Web 2.0. A year ago, while he was attending a conference in New Orleans, he took some great photos […]
Got the Internet, a computer and a cell phone? Don’t worry, be happy… like a teen
Just do like today’s teens… “Nearly two-thirds of the young people surveyed said they think that the Internet, instant messaging, cell phones and other technologies make people happier, and 61% said those things make them feel closer to their family,” said eMarketer senior analyst Debra Aho Williamson. But, the relationships between teenagers/young adults and technology […]
Higher Ed TV: “College Scene Investigation” from USC Aiken, a great way to promote student life activities
It looks like The University of South Carolina Aiken has given the keys to some of its current students to produce a very good series of YouTube videos. I don’t plan to attend college soon, but I got hooked watching the first 4 episodes of “CSI at USC Aiken” – aka College Scene Investigation – […]
Have you heard about College Off-The-Record Blogs? You will soon
If you didn’t like Doug Imbruce’s first venture into student blogging, you won’t probably like this second one either. What is the OTR Blog Network? It’s a privately-funded venture actively recruiting bloggers and associate editors via its website currently available in Beta Written by students, for students, each O.T.R. blog covers a specific college campus. […]