Archive for the ‘Target Audiences’ Category

Blogging the Olympics: The Gold goes to UCLA

August 5th, 2008 Karine Joly 1 Comment

I know, I know, the Olympics haven’t even officially started yet, so my post title is somehow misleading. Sorry, I couldn’t help myself ;-) However, UCLA does stand a good chance of winning the gold medal in blogging. After 5 days spent offline on a very windy beach (I’m not playing the diva here, the […]

eduWeb in 140 words: Producing our Catalog with our Web CMS by Anne Macdonald, Managing Associate Director for Web Services at Suffolk University

July 22nd, 2008 Karine Joly 1 Comment

Note from Karine: This year, I’ve asked all the eduWeb speakers working in universities/colleges to share in 140 words or less the biggest take-away from their presentation or table talk. If you’ve attended this session, feel free to weigh in by posting a comment, a question or a suggestion. The most important take away from […]

eduWeb 2008 in 140 words: High Tech and High Touch: Integrating the Web and Print Using Variable Print Technology by Dr. Cam Cruickshank, VP for Enrollment Management at Tiffin University

July 22nd, 2008 Karine Joly 1 Comment

Note from Karine: This year, I’ve asked all the eduWeb speakers working in universities/colleges to share in 140 words or less the biggest take-away from their presentation or table talk. If you’ve attended this session, feel free to weigh in by posting a comment, a question or a suggestion. Variable print technology is revolutionizing the […]

Live blogging from eduWeb 2008 – Circling Over Enrollment: The E-Expectations of Parents by Stephanie Geyer from Noel-Levitz

July 22nd, 2008 Karine Joly 2 Comments

Stephanie Geyer, Associate VP for E-communications and Web Strategy at Noel-Levitz, presented the results of a recent online survey her company conducted just last month with 454 (helicopter) parents. Results were just released last Saturday, so this is fresh from the oven. What she said confirms what most of the people working in admissions have […]

eduWeb 2008 in 140 words – Conceptualizing A University’s Approach to High QUality in Technology Enhanced Learning by Mark Schofield, Dean of Teaching and Learning at Edge Hill University, UK

July 22nd, 2008 Karine Joly 1 Comment

Note from Karine: This year, I’ve asked all the eduWeb speakers working in universities/colleges to share in 140 words or less the biggest take-away from their presentation or table talk. If you’ve attended this session, feel free to weigh in by posting a comment, a question or a suggestion. SOLSTICE is a model for ‘intelligent […]

eduWeb 2008 in 140 words – From Dull Edge to Cutting Edge by Amy Stevens, Web Communications Manager at Massachusetts College of Liberal Arts

July 22nd, 2008 Karine Joly 1 Comment

Note from Karine: This year, I’ve asked all the eduWeb speakers working in universities/colleges to share in 140 words or less the biggest take-away from their presentation or table talk. If you’ve attended this session, feel free to weigh in by posting a comment, a question or a suggestion. Academic transparency is becoming more important […]

eduWeb 2008 in 140 words – You Have Faculty Using Technology to Market? Are You Kidding Me? by Dr. Greg Williams, Assistant Professor and Director at UMBC

July 21st, 2008 Karine Joly 1 Comment

Note from Karine: This year, I’ve asked all the eduWeb speakers working in universities/colleges to share in 140 words or less the biggest take-away from their presentation or table talk. If you’ve attended this session, feel free to weigh in by posting a comment, a question or a suggestion. Here are the main “take-aways” from […]

Should institutions keep printing Alumni Magazines?

June 2nd, 2008 Karine Joly 5 Comments

Chances are you’ve already read this article published today in the New York Times: College Alumni Magazines Struggle to Compete With Facebook. The article written by Cate Doty doesn’t provide any breaking news as higher ed blogger D.W. noted in her post published earlier today: News of the Obvious: Younger Alumni Turn to Facebook Versus […]

Higher Ed TV: LonelyGirl15 meets Real Nebraska’s David Burge with “That Bauer Girl” from the CT Bauer College of Business

May 22nd, 2008 Karine Joly 3 Comments

It looks like higher ed Youtube videos are really starting to become a genre. This new video series I’m posting about today really reminds me of Real Nebraska – presented by David Burge – with a twist. Here, the host isn’t a bald funny guy (no offense, David), but Veronica, a student whose long brown […]

Higher Ed Bloggers edit and fact check the Chronicle of Higher Education

May 7th, 2008 Karine Joly 4 Comments

Yes, you’ve read my headline correctly: bloggers editing and fact checking the main media outlet covering higher education in the US. So, what do I mean exactly? In the past weeks, two posts from two different higher ed bloggers have questioned some of the facts reported in two different articles published by the Chronicle. Andy […]

Admissions Offices spend twice more of their budget on print than on electronic student recruitment methods

May 2nd, 2008 Karine Joly 16 Comments

Exactly 10.6% on Web site and other electronic formats (e.g., e-mail, text messaging) and 24.1% on printed materials (e.g., viewbooks, brochures, letters) according to The Chronicle Survey of Undergraduate Admissions Officers published in its May 2 issue. The survey results which are only available to subscribers of the print or digital versions (but if you […]

Wake Forest University students blog their alternative spring break in New Orleans

March 13th, 2008 Karine Joly 3 Comments

Earlier this week, Reader Kimberly McGrath, Web Content Editor at Wake Forest University, emailed about an interesting blogging experience taking place at her institution: This week we have seventeen students on a service trip to New Orleans. Thought you might be interested in seeing the blog. The students are doing an awesome job writing about […]

Targeting the prospective student of the future? Add a strong Web component to your TV mix

March 13th, 2008 Karine Joly 9 Comments

Today’s kids are tomorrow’s prospective college students, right? That’s why “The Kids’ Social Networking Study,” a study conducted by Grunwald Associates LLC and released earlier this week, could be particularly interesting as higher ed institutions start to work on their next marketing strategy to face the upcoming decrease in the prospective student pool. The study […]

Need some backup to explain why you can’t afford to ignore Facebook or YouTube?

February 27th, 2008 Karine Joly 2 Comments

Just forward this article published yesterday in the eMarketer newsletter (but hurry, these are usually only accessible for a limited-time only): “Student Noses Buried in Facebooks”. According to Youth Trends’ February 2008 “Top Ten List Report,” Facebook and YouTube are included in the top 3 picks for favorite websites – ahead of Google – named […]

University Business column: Facebook Applications, The Game Changer?

January 31st, 2008 Karine Joly 3 Comments

My first UB column for 2008 (geez, I’m starting my third year with University Business, time passes by so quickly) is now available in the February issue as well as online: “Facebook Applications: The Game Changer?” I borrowed the catchy title from Allegheny College Mike Richwalsky’s and Josh Tischianey’s presentation at HighEdWebDev in Rochester, NY. […]

Trying to make your case to start an online video initiative at your institution? 70% of young adults have visited video-sharing websites like YouTube

January 14th, 2008 Karine Joly 2 Comments

Ok, I know, my headlines are horribly long (and as a result so are my post URLS – hint: use tinyurl.com if you want to share a post with coworkers), but I promise there is a reason to this madness ;-) Anyway, I’m a bit late to the party as the survey report I’m writing […]