A couple of weeks ago, Texas A&M University ran an integrated (mashed up?) social media campaign on campus using not 1, not 2, not 3, but 4 of the most popular social media platforms, namely Facebook, YouTube, Twitter and Foursquare. When I watched the YouTube video announcing the campaign (on Patrick Powers’ blog), I was […]
Archive for the ‘Target Audiences’ Category
Should admissions offices rely more on faculty, less on current students to win prospective students over?
Since I started to write on this blog (almost 6 years ago – in February 2005), online efforts for admissions have focused on relying on current students (or young graduates hired as admissions counselors) to reach prospective students. High-school seniors (like most folks) were known to trust friends or people they could identify with, aka […]
Trying to connect with high school students? Think mail, email, websites and Facebook!
The good folks of Noel-Levitz have just released their E-Expectations 2010 Report presenting the results of their latest survey of 1,005 college-bound high school students. This 12-page report is full of really great findings that should help you fine tune your student recruitment strategy. So, make sure you download the PDF file who is made […]
Higher Ed TV: How Marquette University doubled its online donations with a student-produced video
What’s great about flying across the country to attend a conference is the quality time I can get with my laptop. I meant to post about this great initiative for more than a month now, but I couldn’t find enough quiet time to write it. My apologies. Back in April, Nicole Sweeney Etter from Marquette […]
Higher Ed TV: SUNY Plattsburgh President stars in a funny video invitation to summer reunion
While I’ve never met Dr. John Ettling, SUNY Plattsburgh President, I’m pretty sure he has a good sense of humor. Following in the path of several college presidents (Macalester College President is the most recent one that comes to mind), President Ettling stars in a 4-minute YouTube video serving as the official invitation to this […]
Higher Ed TV: a behind-the-scenes look at Calvin College LipDub with the students who produced it
I don’t know why but I just love lipdubs. I guess this kind of one-take online videos is powerful as it captures pretty well the energy and preparation that goes into these productions. Anyway, I stumbled upon Calvin College lipdub last week as it was posted to an email listserv I follow (see not everything […]
The UBC Admin Blog: blogging by higher ed executives done right
I stumbled on the UBC Admin Blog thanks to Martine Lafleur who shared its link on Twitter. Yesterday, I took the time to explore this recently launched group blog aimed at enabling further dialogue between senior administration and students at the University of British Columbia. While president blogs have been around for some time (President […]
Will Apple iPad, Amazon Kindle DX, and Sony Reader bring PDF versions back in style for online readers?
Web professionals have always frown upon the use of PDF as the online version of a print newsletter or magazine. For some publication officers and college magazine editors, PDF is an easy way to provide the online version of their hard print work. Just take the final file from the designer (PDF has been used […]
LipDubbed Campus Tours: Suffolk University and Texas State University did it
It looks like the incredible success of the lipdub produced by students from UQAM in Montreal, QC (more than 2.5 million views as of this writing) has pushed some institutions in the US to finally join the university lipdub movement. Texas State University in San Marcos did its lipdub on November 8th in the LBJ […]
Higher Ed TV – Behind the Scenes: Start of the Academic Year Video from Imperial College London
This year, several institutions have chosen to produce special videos to welcome freshmen on campus. I’ve already written about “It’s Your Turn” from Missouri S&T, but today I’d like to share the video from Imperial College London in the UK. At 3 minutes and 36 seconds, this video does a great job at presenting the […]
Interested in the first 100 days of a chief communications officer at a big university? Go back to HiceSchool!
Previously AVP of Marketing and Public Relations at his alma mater, the University of Florida, Joe Hice started to work as the chief communications officer at NC State University last week. What’s really interesting here is that Joe has decided to share his first 100 days on the job through his new professional blog (he […]
Why do most colleges keep ignoring mobile web and text messaging marketing?
Even though I’m hosting “Writing Right for the Web” webinars this week, I’m working behind the scenes on the research for an upcoming University Business column about the mobile Web and other cell phone based initiatives. Thanks to a Twitter tip from @gilzow, I stumbled yesterday on the announcement of the MU iPhone Student Competition […]
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