You’ve probably heard about these famous helicopter parents who have been hovering over their kids since they were born and you know that they’ve already arrived at a college or university near you — yours. Admission offices have realized that this new “breed” of parents plays a very big role in the whole college decision […]
Archive for the ‘Target Audiences’ Category
Class of 2009 Students: What’s their mindset?
“Thou shall know your target audiences” is definitely on the 10-commandement list of any good web higher ed professional. Although most of us were once college students – one of the main target audiences of university websites, this was probably a few years – or decades, in some cases – ago. That’s why studies and […]
What are high school juniors looking for on a college website?
Top 10 most popular activities, Top 5 most valuable info & Top 15 expectations
In my previous post “What are high school juniors looking for on a college website? Financial aid calculators, tuition calculators and online applications,” I commented about some of the results from a survey conducted on a sample of a 1,000 high school juniors to find out what they expected from higher education websites. The PDF […]
What are high school juniors looking for on a college website?
Financial aid calculators, tuition calculators and online applications
Inside Higher Education, the online higher ed magazine, has the scoop on a study conducted on 1,000 high school juniors in the United States by the National Research Center for College and University Admissions and 2 higher ed consulting companies. According to the journalist Scott Jaschik, “The study will be officially released tomorrow at a […]
What are prospective students looking for when they enter a college’s website?
With the Net generation coming to age (and going to college), this is definitely the million-dollar question… If you’re a regular, you probably know that I like to discuss possible answers in my posts targeted to Admission Offices. In an article written by Dan Carnevale and titled “To Size Up Colleges, Students Now Shop Online,” […]
Promoting your university by showcasing good class blogs?
I’ve already mentioned that more and more universities/colleges use freshman blogs as promotional tools to give prospective students and their parents a preview of the first-year college life on their campus. In “Professors introduce blogs in class assignments,” an article published in The Chronicle, Mingyang Liu reports on the chair of Duke Department of Political […]
Campus life: Should you worry about IOS?
If you’re reading these lines in your RSS reader or in the middle of the night, chances are that you have already contracted IOS: Information Overload Syndrome Anyway, it’s an occupational hazard (addiction?) in our line of work… What about for students or faculty? Has the Information Overload Syndrome also become an alarming reality for […]
Do you print French, Dutch or Spanish?
Did you know that the world doesn’t agree when it comes to paper formats? We may use letter and legal in the US, but the rest of the world print and write on a slightly different paper format called A4. Why should you care about A4? What seems to be a detail can actually become […]
A closer look at prospective students’ online performance
Today’s teenagers compose a good chunk of our prospective students and they can get bored very easily… even on the Web. According to a study conducted by the Web usability guru, Jakob Nielsen, websites targeted to teens “must be simple — but not childish — and supply plenty of interactive features”. Whether for school assignments, […]
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