Graduation: that’s why they all sign up for, right? Most institutions of higher education have focused on the college experience and the associated value they provide to students in their recruitment and branding efforts. For traditional college-aged students, it makes sense to sell the experience: the beautiful campus, the state-of-the-art gym, the campus life, the […]
Archive for the ‘Adult Students’ Category
Email marketing for #highered: 3 issues to keep in mind
In higher ed, we like to think that we’re special, that what applies to other industries doesn’t work for us. Sometimes it’s the case. Sometimes it isn’t. Higher ed has always had a love-hate relationship with email marketing. We use and abuse it without always understanding its core strengths, limits and associated risks. Greg Rubenstein, […]
5 #highered academic program pages that work
As I explained in a previous post, I truly believe academic program web pages matter more than ever and should be designed as the product pages they are for our industry. The importance of these web pages has been widely recognized when it comes to adult and online students, but academic program pages are also […]
Why your academic program web pages matter more than ever in #highered
Beyond the Homepage If you take care of websites in higher education, you’ve noticed we’ve had an unhealthy fascination for the past few years with website homepages (and their sliders or banners ;-), content management systems, a myriad of social media channels, mobile websites and more recently the wonderful world of responsive design. No surprise […]
The ultimate social endorsement platform for #highered programs?
Universities and colleges have always relied on alums and current students to show prospective students the value of the education to be received. As a result, alums and current students are often invited to help their alma mater by talking to prospective students at special events, profiled on the institutional website or in admissions publications, […]
Extreme makeover for your #highered online course catalog: How to turn THE catalog into an influential publication
Yesterday I got a peek at what Colleen Jones, author of “Clout: the Art and Science of Influential Web Content,” will talk about in her master class next week – on Oct 5, 2011 – on Influential Web Content Strategy for Higher Ed and this got me thinking about ways to make the dreaded online […]
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