As I announced in the previous post, Noel-Levitz has just released its latest report about the E-Expectations of the High School Class of 2007. Not only is this report full of interesting data on how high school students use the Web and other new technologies, but it also provides you with a very handy to-do […]
Archive for the ‘Surveys & Metrics’ Category
Why blogs are a great way to communicate with teens
According to the report “Teen Content Creators and Consumers” published yesterday by The Pew Internet & American Life Project, “Teens are much more likely than adults to blog and they are also more likely to read blogs.” Want some hard numbers? 19% of online youth ages 12-17 have created their own blog. That is approximately […]
Class of 2009 Students: What’s their mindset?
“Thou shall know your target audiences” is definitely on the 10-commandement list of any good web higher ed professional. Although most of us were once college students – one of the main target audiences of university websites, this was probably a few years – or decades, in some cases – ago. That’s why studies and […]
What are high school juniors looking for on a college website?
Top 10 most popular activities, Top 5 most valuable info & Top 15 expectations
In my previous post “What are high school juniors looking for on a college website? Financial aid calculators, tuition calculators and online applications,” I commented about some of the results from a survey conducted on a sample of a 1,000 high school juniors to find out what they expected from higher education websites. The PDF […]
What are high school juniors looking for on a college website?
Financial aid calculators, tuition calculators and online applications
Inside Higher Education, the online higher ed magazine, has the scoop on a study conducted on 1,000 high school juniors in the United States by the National Research Center for College and University Admissions and 2 higher ed consulting companies. According to the journalist Scott Jaschik, “The study will be officially released tomorrow at a […]
How today’s teens use the Internet, email and instant messaging
For any web marketers in the United States, The Pew Internet & American Life Project is a dream come true. The non-profit research center studies the social effects of the Internet on American and is known (as well as regularly cited in conference presentations or articles) as one of the best sources of research reports […]
Pass/Fail: does your website make the grade?
Paul Nozicka, SJSU Webmaster, discusses on his blog one of my favorite topics: how we can measure the ROI of higher education websites. When it comes to web sites for institutes of higher education, most of users in that niche of the industry are shooting into the dark. Although we have a good idea of […]
What role does the Website play in the college admission process?
This question (not word-for-word) was answered by more than 1,700 members of the National Association for College Admission Counseling (NACAC) as part as a broader study about college admission. The good news is that NACAC has just published the results of this study in its latest “State of the College Admission,” a 152-page report available […]
Program and department web pages play a big role in college selection
Are you proud of the web pages featuring your academic majors and departments? According to a survey conducted by Stamats in 2004 and published in their newsletter, you’d better put your best efforts in these pages as they are at the top of your prospective students’ list when they visit college websites. “Stamats 2004 TeensTALKâ„¢ […]
A closer look at prospective students’ online performance
Today’s teenagers compose a good chunk of our prospective students and they can get bored very easily… even on the Web. According to a study conducted by the Web usability guru, Jakob Nielsen, websites targeted to teens “must be simple — but not childish — and supply plenty of interactive features”. Whether for school assignments, […]
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