Archive for the ‘Social Networking’ Category

CASE offers public and free access until October 31, 2007 to “Fear and Loathing in Web 2.0,” a great article about the Web 2.0 Denial Syndrome

September 19th, 2007 Karine Joly No Comments

As I mentioned in this previous post, “Don’t think the conversation is the message? Just look at how higher ed media have been going 2.0 lately,” I was interviewed last June by Andrea Jarrell: Anyway, “the conversation is the message” has come back at me this week in an email exchange with Andrea Jarrell. She’s […]

Trying to push for more Web 2.0 features and social networking applications at your institution? Inside Higher Ed has a great piece to help you make your case

September 14th, 2007 Karine Joly No Comments

In “Facelifts for the Facebook Generation” published today in Inside Higher Ed, Andy Guess gives a good round-up of the web design trends in higher education: As universities start to unveil the next generation of college Web sites, their efforts include a mix of approaches that tend to overlap. Lewis and other Web administrators note […]

Higher Ed Experts Update: Fred Stutzman quoted in this week’s cover story of Newsweek, “Facebook Grows Up”

August 22nd, 2007 Karine Joly No Comments

After interviewing Fred Stutzman for my UB column about social networking websites, I invited him to present the first session of Social Networking Websites Week, the 5-webinar series I designed for Higher Ed Experts: October 1st, 2007 1PM-2PM ET Visa for MySpace and Facebook: do’s and don’t’s for higher ed institutions exploring the new social […]

Almost Live from EduWeb 2007 in Baltimore: Do U YouTube? Social Networking and Its Impact on Recruiting and Marketing

July 25th, 2007 Karine Joly 1 Comment

Yesterday in Baltimore, Penny Bouman, Manager of Enrollment Publication and Communications, and Craig Westman, Interim Dean of Enrollment Services, Ferris State University, presented “Do U YouTube? Social Networking and Its Impact on Recruiting and Its Impact on Recruiting and Marketing.” This is Christian Burk’s third and last scheduled post. Definition of “brand” "A brand is […]

61% of admissions offices use at least one form of social media

July 22nd, 2007 Karine Joly No Comments

That’s one of the findings of “The Game Has Changed: College Admissions Outpace Corporations in Embracing Social Media,” the preliminary executive summary of a study conducted by 2 academics from the Center for Marketing Research of the University of Massachussets at Dartmouth: Nora Barnes, Ph.D. and Eric Mattson. This study is based on detailed interviews […]

Higher Ed Experts: 3 new professional development series – a total of 11 webinars – are open for registration

July 18th, 2007 Karine Joly No Comments

I’ve been working on these 3 new webinar series for a while now, and I hope you’ll find these 3 programs (11 webinars in total) by Higher Ed Experts interesting and useful for you, your team and your institution: Lights, Camera, Action – How to Add Online Videos to Your Marketing Mix September 11, 12, […]

Get your faculty experts on LinkedIn to increase their chance to get interviewed or featured in articles

July 2nd, 2007 Karine Joly No Comments

A while ago, LinkedIn, the social networking website targeted to professionals, launched a feature allowing members to ask open questions to the members of their network (their direct connections as well as the connections of their connections). On several occasions, I’ve seen questions from reporters or freelancers looking for sources pop up in this section […]

Does your institution put its advertising money where prospective students are?

June 21st, 2007 Karine Joly 4 Comments

If most of your advertising budget is spent on newspaper and magazine ads, probably not. That is if JupiterResearch, an independent firm providing research to the online industry, is right. According to one of its recent reports, published last week, “Media Consumption Patterns: Online Vies with TV As Primary Medium,” online users spend as much […]

How to build your own social networking website for your institution? Follow Elon University’s example

June 11th, 2007 Karine Joly 9 Comments

While more and more universities and colleges are looking into the opportunities offered by the third-party social networking websites such as MySpace and Facebook or by private social networking applications offered by vendors, Elon University has chosen a DIY approach. Over the course of 4 months, a team of four built what now looks like […]

Higher Ed Experts Update: Register for the free inaugural webinar about YouTube videos before 1PM ET today

June 1st, 2007 Karine Joly No Comments

There are just a few hours left to register for “How to go viral with your videos on YouTube: What makes a YouTube success?” – the free inaugural webinar offered by Higher Ed Experts to its registered members (463 at the time of this writing). HEE membership is open to professionals and executives working in […]

Facebook wants you to build your applications targeted to students and alums on its platform

May 28th, 2007 Karine Joly 2 Comments

I’ve already written a lot about the possibilities offered by the Facebook API for our institutions. And, it seems that it is precisely the direction where Mark Zuckenberg, founder and CEO of Facebook, wants to lead his company. The announcement was made at F8, a big event in San Francisco last Thursday (I know it […]

Higher Ed Experts Update: 373 members, 278 institutions, 123 registered webinar participants, 3 webinar series scheduled and 5 to be announced soon

May 22nd, 2007 Karine Joly No Comments

If you’ve been reading this blog for more than 4 weeks, you know that I launched, just a month ago, Higher Ed Experts, a new website offering professional development and social networking opportunities to people working in universities and colleges. I thought you might be interested by a quick (despite the long list below ;-) […]

Higher Ed Experts Update: Associate membership, register for the inaugural free webinar on YouTube successes and call for speakers

April 29th, 2007 Karine Joly No Comments

Sorry for posting again about Higher Ed Experts, the new social networking website targeted to higher ed professionals and executives working in admissions, web, marketing and PR, but I need to share a few important updates. If you haven’t registered yet, you might want to do it ASAP at www.higheredexperts.com/register as the website already counts […]

Thinking about using MySpace to market your institution? Get and read the MySpace report!

April 24th, 2007 Karine Joly No Comments

Fred Stutzman, the very active social networking academic expert I recently interviewed, has found and discussed “Never Ending Friending,” the report summarizing a qualitative and quantitative research study conducted for MySpace by independent market intelligence firms. The 68-page PDF file can be downloaded for free. I’ve just scanned it, and it provides some very interesting […]

Join Higher Ed Experts to access free info and resources, network online with your peers in other institutions and get a great deal on professional development webinars

April 23rd, 2007 Karine Joly 1 Comment

I was supposed to make this announcement last Tuesday. As you can understand, given the tragedy that struck Virginia Tech, I decided to postpone. I’m launching a new website, Higher Ed Experts, to provide professional development and social networking online opportunities to higher ed professionals working in Web, marketing, PR and admissions. Higher Ed Experts […]

How to try to get your institution news in front of MySpace millions of members’ eyes with MySpace News

April 21st, 2007 Karine Joly No Comments

While your institution might not be ready to get its profile on MySpace, the popular social networking website, you should consider trying to get your news in front of its millions of members. MySpace has just launched the beta version of its news service: MySpace News. The FAQ of the news service explains that, “MySpace […]