Archive for the ‘MySpace’ Category

Why and how college students use social networking websites like Facebook and MySpace

August 23rd, 2006 Karine Joly 1 Comment

A few institutions have started to integrate social networking websites in their marketing mix: The University of Florida has started to buy online advertising on the Facebook to promote some of its graduate programs to a targeted audience of undergrads. The Park School of Communication at Ithaca College has launched its myspace page for its […]