Archive for the ‘Facebook’ Category

Live from HighEdWebDev 2007: Social Networking Software – Meeting the Expectations of the MySpace Generation

October 16th, 2007 Karine Joly No Comments

Mark Heiman from Carleton College presented a session titled “Social Networking Software: Meeting the Expectations of the MySpace Generation.” The presentation was covered by one of this year’s guest blogger. This is Martine Lafleur’s second post. Mark Heiman’s presentation kept me on my toes with great graphics, just the right touch of cynicism and good […]

Live from HighEdWebDev 2007: Monitoring Your Web Identity

October 16th, 2007 Karine Joly 2 Comments

This morning I really wanted to attend two sessions scheduled at the same time: Jay Collier’s presentation and the panel discussion about crisis communications and technology. So, when I saw Josh Tysiachney from Allegheny College in the “Social Applications and Content” room, I asked him if he could do me a big favor and blog […]

Live from HighEdWebDev 2007: How to get started with the Facebook Platform (API)

October 15th, 2007 Karine Joly No Comments

Want to watch the recording of this session? It’s available for free as a screencast to people working in universities or colleges at www.higheredexperts.com/highedwebdev ———————————————————————————————————- Dimitri Glazkov, one of this year’s guest bloggers, covered the session about the Facebook Platform presented by Mike Richwalsky and Josh Tysiachney, the Allegheny College Web Team. This is Dimitri’s […]

Live from HighEdWebDev 2007: Using Interactive Technologies and Social Media in Higher Education

October 15th, 2007 Karine Joly No Comments

Seth Meranda, one this year’s guest bloggers, sat in this session presented by Matt Herzberger from the College of Engineering at Texas A&M University. This is Seth’s first post. Matt started his presentation with The Machine is US/ing Us. Where to Start To begin with, Matt gave a quick review of major social media tools, […]

Higher Ed Experts Update: The registration deadline for Social Networking Websites Week, the 5-webinar series has been postponed to Thursday September 27, 2007 at 1PM ET.

September 25th, 2007 Karine Joly No Comments

After the registration deadline expired yesterday evening, I received a few emails asking if I could give people a bit more time to register for the October 1-5 webinar series about social networking websites: Social Networking Websites Week – All You Ever Wanted to Know about MySpace, Facebook and Co: October 1-5 2007 Social networking […]

How to advertise with Facebook Basic Flyers to reach your current or prospective students

September 21st, 2007 Karine Joly 2 Comments

If you read this blog, you probably understand how important Facebook has become for our prospective and current students as well as our younger alums. While this new communication channel should always be used with caution by higher ed institutions to avoid “invading” their students’ primary social hang out, it makes a lot of sense […]

Trying to find out if/how your institution should use Facebook, MySpace or its own social networking application? Register by Monday for Social Networking Websites Week

September 20th, 2007 Karine Joly 1 Comment

I’ve already posted a couple of times about “Social Networking Websites Week – All You Ever Wanted to Know about MySpace, Facebook and Co,” a 5-webinar series scheduled on October 1, 2, 3, 4 and 5 (with the 50% discount for HEE members, the total price for the webinars is just $250 – more information […]

Trying to push for more Web 2.0 features and social networking applications at your institution? Inside Higher Ed has a great piece to help you make your case

September 14th, 2007 Karine Joly No Comments

In “Facelifts for the Facebook Generation” published today in Inside Higher Ed, Andy Guess gives a good round-up of the web design trends in higher education: As universities start to unveil the next generation of college Web sites, their efforts include a mix of approaches that tend to overlap. Lewis and other Web administrators note […]

Higher Ed Experts Update: Fred Stutzman quoted in this week’s cover story of Newsweek, “Facebook Grows Up”

August 22nd, 2007 Karine Joly No Comments

After interviewing Fred Stutzman for my UB column about social networking websites, I invited him to present the first session of Social Networking Websites Week, the 5-webinar series I designed for Higher Ed Experts: October 1st, 2007 1PM-2PM ET Visa for MySpace and Facebook: do’s and don’t’s for higher ed institutions exploring the new social […]

61% of admissions offices use at least one form of social media

July 22nd, 2007 Karine Joly No Comments

That’s one of the findings of “The Game Has Changed: College Admissions Outpace Corporations in Embracing Social Media,” the preliminary executive summary of a study conducted by 2 academics from the Center for Marketing Research of the University of Massachussets at Dartmouth: Nora Barnes, Ph.D. and Eric Mattson. This study is based on detailed interviews […]

Higher Ed Experts: 3 new professional development series – a total of 11 webinars – are open for registration

July 18th, 2007 Karine Joly No Comments

I’ve been working on these 3 new webinar series for a while now, and I hope you’ll find these 3 programs (11 webinars in total) by Higher Ed Experts interesting and useful for you, your team and your institution: Lights, Camera, Action – How to Add Online Videos to Your Marketing Mix September 11, 12, […]

Does your institution put its advertising money where prospective students are?

June 21st, 2007 Karine Joly 4 Comments

If most of your advertising budget is spent on newspaper and magazine ads, probably not. That is if JupiterResearch, an independent firm providing research to the online industry, is right. According to one of its recent reports, published last week, “Media Consumption Patterns: Online Vies with TV As Primary Medium,” online users spend as much […]

How to build your own social networking website for your institution? Follow Elon University’s example

June 11th, 2007 Karine Joly 9 Comments

While more and more universities and colleges are looking into the opportunities offered by the third-party social networking websites such as MySpace and Facebook or by private social networking applications offered by vendors, Elon University has chosen a DIY approach. Over the course of 4 months, a team of four built what now looks like […]

Facebook wants you to build your applications targeted to students and alums on its platform

May 28th, 2007 Karine Joly 2 Comments

I’ve already written a lot about the possibilities offered by the Facebook API for our institutions. And, it seems that it is precisely the direction where Mark Zuckenberg, founder and CEO of Facebook, wants to lead his company. The announcement was made at F8, a big event in San Francisco last Thursday (I know it […]

Virginia Tech Tragedy: Lessons learned in crisis communication a day after the unthinkable

April 17th, 2007 Karine Joly 10 Comments

May 4, 2007 – UPDATE: Mike Dame, director of web communication at Virginia Tech will present a webinar on June 28, 2007 to share his lessons learned after the tragedy as part of a 3-webinar series called “Crisis Communication 2.0 Week” and priced at $250 ($100 of which will be donated to the Memorial Hokie […]

5 rules to market your university to prospective students using Facebook, MySpace and other social networking websites

April 14th, 2007 Karine Joly No Comments

As I explain in my April column for University Business, “Facebook, MySpace, and Co.”, a few institutions have started to market themselves on MySpace or Facebook. This can be done, but it’s very important to follow what I call “the five basic rules of engagement:” Know whom you are dealing with. Read the terms of […]