After getting my certificate in SEO for Higher Education and doing some research on Search Engine Optimization for Higher Ed for my latest University Business column, I’ve come to the conclusion that SEO is part science, art and even sometimes what looks like dark magic. It was actually quite challenging to find the SEO success […]
Archive for the ‘SEO’ Category
SEO for #highered : The 2013 State of Education-Related Google Searches
I’m almost done taking the first session of the 4-week online course on search engine optimization for higher education, launched earlier this month by Higher Ed Experts and taught by Joshua Dodson. I always take the first session of our new courses as a student to make sure the student experience is up to our […]
2013 E-Expectations NL Report: Top 7 most interesting findings for #highered
The brand new Noel-Levitz report on the E-expectations of college bound seniors and juniors has been released this morning. I had the opportunity to review it several times as Stephanie Geyer from Noel-Levitz emailed me a copy of the final report a couple of weeks ago after I promised (crossed my heart and everything) to […]
Want to improve your web writing for #highered in 2013? Resolution #2: Know your keywords [VIDEO]
After talking about readibility levels in the first post of this series, Higher Ed Experts Writing Prof, Mike Powers, shares the 2nd of his 5 very practical tips to help you get closer to web writing mastery in 2013. Know your keywords Today, resolution #2 focuses on your keywords in this online video (3 minutes […]
AMA Symposium: Why higher ed marketing teams need to start focusing on web analytics and measurement
The opening keynote was presented by Karen Breen Vogel from Clear Gauge. She explained to the conference audience why it’s important to set up and use a good measurement system on the Web. Financial people don’t care about your marketing tactics, activities or campaigns. They want measurable results. It’s all about ROI. The traditional marketing […]
Live from EduWeb 2006 in Baltimore: 10 Tips for Effective Keyword Selection for Search Engine Marketing in Higher Ed
Mark Shay (Educational Directories Unlimited) presented a session titled “Effective Keyword Selection for Search Engine Marketing in Higher Education,†this afternoon at the EduWeb Conference in Baltimore. Kesha Boyce Willliams, Manager of Web Services at The Cleveland Institute of Art is one of the seven very nice people who agreed to share their notes with […]
Live from EduWeb 2006 in Baltimore: Top 10 Strategies to Optimize Your University Website for Search Engines
Shelly Brown (Southwest Baptist University) was the hostess of the lunch table about “Search Engine Marketing,†today at the EduWeb Conference in Baltimore. Drew Olanoff, Senior Web Developer at Educational Directories Unlimited, is one of the seven very nice people who agreed to share their notes with all of us who couldn’t attend the EduWeb […]
Search Engine Optimization:
Why and how to optimize your college’s article in Wikipedia
Yahoo! showed its strong interest for Wikipedia in announcing an important gift in hardware and resources in a joint press release last week: Wikimedia Foundation, a non-profit organization that develops and maintains free open content for the public, and Yahoo! Search, a leading global search engine, today announced that Yahoo! Search will dedicate hardware and […]
Got Higher Ed Content Tales to Tell?
Submit a 10-min session proposal for the 2020 Higher Ed Content Conference
Higher Ed Jobs
- An error has occurred, which probably means the feed is down. Try again later.