Even if we cross their path everyday on campus, it’s sometimes easy to forget what makes our college students tick. I’m currently doing a bit of digging for a project of mine and thought I would share with you three interesting resources about young adults: USA Today Generation Next Index I’ve seen a lot of […]
Archive for the ‘Research’ Category
Live from EduWeb 2006 in Baltimore: A glimpse of Why and How They Blog to Recruit Prospective Students
Dan Karleen from Thomson Peterson’s and Rob Pongsajapan from Georgetown University served some real meat about the higher ed admission blogosphere at the lunch table on “New Voices: Observations from the University Blogosphere†at the EduWeb Conference yesterday in Baltimore. Nina Sossen, Web Communications Director at the University of Massachusetts Amherst, is one of the […]
Is the Net Generation for real or is it just another name for the ADD Generation?
That’s basically the question the Chronicle of Higher Education tries to answer in “The Net Generation Goes to College,” an article by Scott Carlson published this week. Presenting arguments from both schools of thought, the article brushes a very good picture of the new problematic in colleges faced with the Net Generation, this new breed […]
How today’s teens use the Internet, email and instant messaging
For any web marketers in the United States, The Pew Internet & American Life Project is a dream come true. The non-profit research center studies the social effects of the Internet on American and is known (as well as regularly cited in conference presentations or articles) as one of the best sources of research reports […]
Up close and personal with… the Dean
Have you ever wanted to get into the Dean’s head? What if you could understand what makes Deans tick, what’s on their minds and how life is in the big office? It’s always useful to know who your website stakeholders really are, isn’t it? Knowledge is power, especially when it comes to higher education. Unfortunately, […]
Is an image really worth a thousand words?
You’ve heard it. You’ve read it. An image is supposed to be worth a thousand words. And, it is… in most of the cases. In their latest research about eyetracking, Eyetrack III, The Poynter Institute, the Estlow Center for Journalism & New Media, and Eyetools have proved that images don’t always received more attention than […]
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