Archive for the ‘Research’ Category

Higher Ed Publications: Demand Print or Print On-Demand?

October 9th, 2007 Karine Joly 3 Comments

My fifth UB column for 2007 is now available in the October issue as well as online: “Demand Print or Print On Demand?” For a reason unknown to me, the online resource box of the column is offered as a graphic file instead of the usual link list. So, here are these links for your […]

Higher Ed Experts Update: Stats and facts on how admissions offices use social media

September 7th, 2007 Karine Joly No Comments

I’m glad to introduce the first event of a new series called “30 minutes with a Higher Ed Expert.” The plan is to try to schedule one of those free online events per month. As regular readers might know I signed a yearly contract with WebEx for Higher Ed Experts, and I thought it would […]

Need to make your case to get started with online videos at your institution?

July 25th, 2007 Karine Joly No Comments

The good folks at the Pew Internet and American Life Project have just made your life a bit easier by releasing today a new 28-page report about online videos. The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates between February 15 to March 7, 2007, among […]

61% of admissions offices use at least one form of social media

July 22nd, 2007 Karine Joly No Comments

That’s one of the findings of “The Game Has Changed: College Admissions Outpace Corporations in Embracing Social Media,” the preliminary executive summary of a study conducted by 2 academics from the Center for Marketing Research of the University of Massachussets at Dartmouth: Nora Barnes, Ph.D. and Eric Mattson. This study is based on detailed interviews […]

Interested in the state of print and electronic publications in higher education? Take the online survey now to receive the results with an executive summary highlighting best practices!

July 9th, 2007 Karine Joly No Comments

I’ve put together a short online survey to get a better idea of the state of print and electronic publications in higher education. The results of this survey will be used for my next University Business column to be published in October 2007 and for a study I’m conducting on this topic. My goal is […]

47% of Internet users have enough bandwidth to watch your online videos at home

July 4th, 2007 Karine Joly 1 Comment

Just a quick post today for Independence Day in the US. According to a report about broadband usage released yesterday by the Pew Internet & American Life Project, 47% of Internet users had a high-speed connection to the Internet at home in March 2007 (vs. 42% in 2006 and 30% in 2005). The survey of […]

Does your institution put its advertising money where prospective students are?

June 21st, 2007 Karine Joly 4 Comments

If most of your advertising budget is spent on newspaper and magazine ads, probably not. That is if JupiterResearch, an independent firm providing research to the online industry, is right. According to one of its recent reports, published last week, “Media Consumption Patterns: Online Vies with TV As Primary Medium,” online users spend as much […]

4 questions to U.S. News & World Report about Morse Code, Robert Morse’s new blog about the college rankings

June 11th, 2007 Karine Joly 3 Comments

I first read about Morse Code, the new blog authored by Robert Morse, the director of data research for U.S. News & World Report behind the methodologies and surveys for the America’s Best Colleges annual rankings, on Andrew Careaga’s blog last Thursday. It appears that the blog was launched on May 15. As regular readers […]

How do adult Americans like their technology? Pew Internet Life & Project’s Typology of information technology users

May 6th, 2007 Karine Joly 2 Comments

The Pew Internet Life & Project has just published its latest report: “A Typology of Information and Communication Technology Users.” It is based on the findings of a daily tracking survey on Americans’ use of the Internet, data gathered through telephone interviews conducted by Princeton Survey Research Associates between February 15 and April 6, 2006, […]

Thinking about using MySpace to market your institution? Get and read the MySpace report!

April 24th, 2007 Karine Joly No Comments

Fred Stutzman, the very active social networking academic expert I recently interviewed, has found and discussed “Never Ending Friending,” the report summarizing a qualitative and quantitative research study conducted for MySpace by independent market intelligence firms. The 68-page PDF file can be downloaded for free. I’ve just scanned it, and it provides some very interesting […]

How universities and colleges communicate with their students’ (helicopter) parents

March 15th, 2007 Karine Joly 1 Comment

I’ve already posted about helicopter parents, this new breed of college parents. It’s difficult to ignore them when you work on a campus. And, we shouldn’t. Never has a generation of parents been so involved in their kids college life, which is why they have become one of our main target audiences (the fact that […]

Ask your questions to Diane Oblinger, co-editor of “Educating the Net Generation,” today at 2PM ET

March 7th, 2007 Karine Joly No Comments

Have you read “Educating the Net Generation,” a free PDF e-book published by Educause? In the post I wrote about it 2 years ago, I mentioned that this collection of essays published by Educause would help spread the word that Web 101 wasn’t enough anymore in colleges and universities. In other words, it was a […]

Are Australian freshmen really digital natives?

February 9th, 2007 Karine Joly 2 Comments

Georgina Hibberd, the soul of Templatedata, is back from her blog hiatus and writes about a very interesting study done the University of Melbourne in Australia: First year students’ experience with technology: are they really digital natives? This study of 2000 students was conducted in March 2006, during the first two weeks of their first […]

Interested about the Facebook Phenomenon? Join the group on Facebook!

January 30th, 2007 Karine Joly 2 Comments

As announced earlier this morning, the Division of Student Affairs at NC State held, this afternoon, a very interesting panel discussion titled “The Facebook Phenomenon.” The 2-hour webcast was really good (kudos to the AV, IT and Web teams!) and will be available online later this week. In the meantime, you can have a look […]

Want to learn more about the Facebook Phenomenon? Don’t miss NCSU webcast this afternoon!

January 30th, 2007 Karine Joly No Comments

If you have a bit of time this afternoon (or can multi-task in front of your computer), make sure you watch the 2-hour webcast of “The Facebook Phenomenon,” a panel talk organized by the division of Student Affairs at NC State University and scheduled to start at 2PM ET: Facebook. MySpace. Friendster. These social networking […]

User-created content, social networking, mobile phones and virtual worlds will be widely adopted in higher ed within 3 years

January 22nd, 2007 Karine Joly 4 Comments

According to the 2007 Horizon report, while user-created content and social networking are already facts of life on campuses across the world, mobile phones and virtual worlds will also be widely used in higher education by 2010. Released today by The New Media Consortium and the EDUCAUSE Learning Initiative (ELI), an EDUCAUSE program, this report […]