The plan for my next 1-1-1 Express Book Review was to review Kristina Halvorson’s “Content Strategy for the Web,” but Tim Nekritz did such a good job in his review that I’ll just skip it and go straight to the next book on my list: Clout by Colleen Jones. I first heard about this book […]
Archive for the ‘Research’ Category
Should admissions offices rely more on faculty, less on current students to win prospective students over?
Since I started to write on this blog (almost 6 years ago – in February 2005), online efforts for admissions have focused on relying on current students (or young graduates hired as admissions counselors) to reach prospective students. High-school seniors (like most folks) were known to trust friends or people they could identify with, aka […]
1-1-1 Express Book Review: “the facebook marketing book” by Dan and Alison Zarrella
It’s been awhile since my last 1-1-1 Express Book Review (see what it is in this post). Not that I stopped reading books all together, but something else always came in the way of writing these reviews. Anyway, I’m back at it. O’Reilly’s PR person sent me a pitch about the facebook marketing book by […]
Let’s find out more about social media and fundraising in higher education!
Social media might have become the name of the game when it comes to student recruitment and alumni relations, but what about fundraising? According to the CASE survey conducted by mStoner and Slover Linett Strategies in June 2010, only 31% of the respondents consider that raising private funds is one of the goals of their […]
Interested in the state of print and electronic publications in higher ed? Take the survey, get the results!
In 2007 and 2009, I created a survey about the state of print and electronic publications in higher education. Each time, more than 200 institutions took the time to answer my questions. Over the past 3 years, the budget crisis seems to have accelerated the shift from print to electronic when it comes to higher […]
Facts and stats to make the case for your mobile website
I started to write about the mobile web in higher education about a year ago (The ABC of Mobile Marketing for my University Business column), but I know I’ll be writing more and more about it in the coming months (and not because of the August 4 “Going Mobile” webinar series by Higher Ed Experts). […]
Will Apple iPad, Amazon Kindle DX, and Sony Reader bring PDF versions back in style for online readers?
Web professionals have always frown upon the use of PDF as the online version of a print newsletter or magazine. For some publication officers and college magazine editors, PDF is an easy way to provide the online version of their hard print work. Just take the final file from the designer (PDF has been used […]
Find out how some YouTube videos went viral with the Statistics & Data feature
Don’t know if you’ve noticed but YouTube released about a month ago a new feature available by default for all the videos it hosts (unless you disable it): Data and Statistics. As explained on the YouTube Help Center’s section about Data and Statistics, this new feature is meant to “show you what factors are driving […]
I’m a Digital Collaborator. What kind of tech users are you?
The Pew Internet and American Life Project released, in March 2009, a typology of tech users incorporating attitudes towards the mobile web (which was an addition compared to their previous typology I wrote about in May 2007) in a report titled “The Mobile Difference.” 10 user categories were identified as described in this table below: […]
The 2009 State of Print and Electronic Publications in Higher Ed Survey Results
As you might know, I conducted an online survey a couple of months ago to assess the state of print and electronic publications in higher ed. This was an updated version of a previous survey I did in the summer of 2007. A total of 198 professionals working in institutions representing more than 2.3 million […]
Are higher ed magazines just under scrutiny or already under attack? 148 higher ed editors weigh in
Times are tough for anybody working on print publications. With tighter budgets come more and more questions related to the costs and ROI of any printed pieces. Magazines are no exception. In this context, a bit of research never hurts – and can even help balance the need to streamline budgets while keeping readers and […]
1-1-1 Express Book Review: The eduStyle Guide to Usable Higher Ed Homepage Design by Stewart, Cody and Andy Foss
First, let me start with a disclaimer: I’ve just received and browsed my electronic review copy of The eduStyle Guide to Usable Higher Ed Homepage Design (email arrived a bit before 6AM this morning). I knew it was supposed to be released any day now, but I had no clue when it would hit my […]
Interested in the state of print and electronic publications in higher education? Take this online survey now!
In the summer of 2007, I created a survey about the state of print and electronic publications in higher education. At that time, more than 200 institutions took the time to complete this survey. Later, I produced a 5-page executive summary PDF file presenting the main results and wrote a column “Demand Print or Print […]
Andrew Shaindlin’s 8-step plan to get your alum association on Twitter
Andy Shaindlin and Elizabeth Allen from Alumni Futures has just published a very interesting white paper: Activating Alumni Networks with Twitter. This free 36-page PDF file includes a good primer about Twitter (aimed at the non-user), an overview about different uses, some recommendations as well as the results of a recent online survey conducted from […]
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