To address many requests made after I hosted the Higher Ed Social Media Conference last December and the Higher Ed Analytics Conference last week, I’m happy to announce that Higher Ed Experts will host a new online conference focused on higher ed content, strategy and processes — with YOUR help. Calling all higher ed content […]
Archive for the ‘Publications’ Category
Not Your Regular #highered Annual Report: Michigan State Goes Real-Time and Social
Do you remember your school’s last annual report? Unless you spent countless hours working on it for several months, chances are you didn’t read or even open it. The annual report (or the President’s report depending on how it’s called at your institution) is a very important staple of the advancement toolkit in higher education. […]
Want to improve your web writing for #highered in 2013? Resolution #1: Watch your readability level [VIDEO]
It’s never too late (or too early) to become a better higher ed social media or web writer. That’s why I asked Higher Ed Experts Writing Prof, Mike Powers, who is also director of electronic communications at Indiana University of Pennsylvania, to share 5 very practical tips to help you get closer to web writing […]
1-1-1 Book Review: Content Everywhere by Sara Wachter-Boettcher
Looking for a good and inspiring read for the holidays to kick start 2013 before it even starts? I’ve got the perfect book for you, my higher ed friend: Content Everywhere by Sara Wachter-Boettcher. I’ve had the pleasure to work with Sara last June for the Higher Ed Responsive Web Design Summit. She talked about […]
Get your #highered print magazine its iPad app for the holidays
If iPads are on the holiday gift lists of many, the tablet itself is definitely the mind of more and more print magazine editors in higher education. After online versions, social media channels and mobile versions, iPad applications (or should I say solutions) have become the next thing to get for people in charge of […]
Working on an institutional content strategy in #highered: Answers from Mike Powers (IUP)
In higher ed, content strategy is starting to get some serious attention at conferences, on blogs or Twitter. While theoretical advice abounds, it’s still tough to find higher ed professionals or executives who have been given the latitude to work on a comprehensive content strategy at the institutional level. Tough, but not impossible.
Extreme makeover for your #highered online course catalog: How to turn THE catalog into an influential publication
Yesterday I got a peek at what Colleen Jones, author of “Clout: the Art and Science of Influential Web Content,” will talk about in her master class next week – on Oct 5, 2011 – on Influential Web Content Strategy for Higher Ed and this got me thinking about ways to make the dreaded online […]
Get a chance to win a pass for the WorldViews Conference on Media and #highered!
UPDATE: Gene Begin from Babson has won the free pass. Congratulations, Gene! For the past 10 years the media industry and its coverage of higher education has definitely undergone a deep transformation. That’s one of the topics the Worldviews Conference on Media and Higher Education will delve into. Other topics include: The impact of social […]
Why #highered institutions should give infographics a second look
A picture is worth a thousand words. But, what about an infographic? Rumor has they might be worth millions of dollars – which is probably why they have multiplied like crazy for the past few months. A good one can get you featured on Mashable, the Holy Grail of online PR. It can result in […]
A viewbook to watch on your screen: St John’s College virtual tour
Doug Plummer, the videographer who worked on St John’s College virtual tour, pitched me via email a few weeks ago about this latest project of his. You probably don’t know it, but I do get pitched a lot via email. In this case, Doug’s note was personal enough to pique my curiosity, so I checked […]
Shouldn’t your next higher ed web project be a Content Redesign?
I believe it should. What do I mean by a “Content Redesign?” Something quite simple and complex at the same time. Every 3 to 4 years, most universities and colleges (well, at least those with some budgets left) embark in major web redesign projects. After many discussions and meetings, your web committee finally gives the […]
2 tips for professional #highered video by Mike Richwalsky from JCU
Video is a lot of work. As Susan Evans, director of Creative Services at William & Mary College, noted in a blog post earlier this week, great video isn’t as easy to produce as it looks. Susan has even decided to wait to get a videographer on her team before doing another video. [CORRECTION: looks […]
2 tips for professional campus photos by Judson Copeland from Oklahoma Christian University
A photo is worth 1,000 words. I know it, you know it. Even the “girls under the tree” shots that are so often used on college homepages are definitely better than what would be a text-based generic description of your campus. Yet, when you go beyond the website main pages or the cover of print […]
The State of Print and Electronic Publications in Higher Ed – 2010 Survey Results
A total of 262 professionals (vs 198 in 2009 and 218 in 2007) working in universities and colleges completed this online survey about the state of print and electronic publications in higher education from October 7 to 22, 2010. The survey was completed by people working in marketing/communications (72%), web (9.5%) and other offices. Here […]
Who wants FREE professional development for the holidays?
I know, I used one of those catchy headlines to get your attention, but it looks like it worked, didn’t it? Anyway, between the egg nog, cookies and chocolates, I think the holiday season is the perfect time to regroup and slow down a bit to reflect on what you accomplished over the past year […]
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