Archive for the ‘More with Less’ Category

1-1-1 Book Review: The Paradox of Choice: Why More is Less by Barry Schwartz

Do you feel sometimes overwhelmed by all the objectives, the data, the platforms, the options and even the mere possibilities in your daily work? I have to admit: I do. And, chances are you do too according to “The enemy of clarity,” a post Andrew Careaga wrote earlier this week. We live in a world […]

Help to make the case for a #highered responsive website

If you don’t have a responsive website yet and you’re reading this post, chances are you are working on it or are convinced this is the way to go with your higher ed website. However, some of you might work for institutions where the pros and cons of responsive websites are still debated. Well, fire […]

Beyond the boring #highered ad banner: Augmented reality done right by Simpson College

Augmented Reality is catching… finally! Augmented Reality isn’t a new concept – even when it comes to higher ed marketing. I still remember when Brad J. Ward mentioned an Australian institution that used AR in its application… about 3 years ago. Augmented reality is not new, but I bet it’s going to go mainstream pretty […]

5 #highered academic program pages that work

As I explained in a previous post, I truly believe academic program web pages matter more than ever and should be designed as the product pages they are for our industry. The importance of these web pages has been widely recognized when it comes to adult and online students, but academic program pages are also […]

Gone responsive in #highered: The University of Vermont’s website (@uvmvermont)

The University of Vermont launched its redesigned responsive website a couple of weeks ago. Tatjana Salcedo was among the first higher ed professionals to take the 4-week online course on responsive web design taught by eduStyle Founder, Stewart Foss.. I’m always excited to learn about new RWD sites in higher ed, but it’s even more […]

5 real web analytics solutions to #highered problems

Do you know what digital analytics can do for you, your stakeholders, your visitors or your institution? There is so (too?) much you need to know to understand what digital analytics can do… In higher education, we can’t spend days working on analytics, so here is a quick list of 5 practical things that can […]

7 digital trends that will shape 2013 in #highered

Did you know that I’ve been writing the Internet Technologies column for University Business for 7 years? This is from this perspective that I wrote back in December my column for the January issue of the magazine, a column looking at what’s to come for the New Year. This article, Digital and Web in Higher […]

Take the 2013 State of the Mobile & Responsive Web SURVEY in #highered to get the report!

So much has changed over the past 12 months in higher education. Last January, only a few higher ed professionals had started to see responsive web design as an option to serve mobile users. Now, RWD is on everybody’s mind in the higher ed web development community. What is the current state of the mobile […]

Want to improve your web writing for #highered in 2013? Resolution #5: Write for social sharing [VIDEO]

You’ve made it! New Year’s Eve and you’ve got all you need to improve your higher ed web writing in 2013 with this last post of the series. After talking about readibility levels, keywords, editorial calendars and the art of storytelling, Higher Ed Experts Writing Prof, Mike Powers, shares his last very practical tip to […]

Want to improve your web writing for #highered in 2013? Resolution #4: Tell (good) stories [VIDEO]

After talking about readibility levels, keywords and editorial calendars in the previous posts of this series, Higher Ed Experts Writing Prof, Mike Powers, shares the 4th of his 5 very practical tips to help you get closer to web writing mastery in 2013. Tell them stories Today, resolution #4 is all about telling (good) stories […]

Want to improve your web writing for #highered in 2013? Resolution #3: Use your calendar [VIDEO]

After talking about readibility levels and keywords in the first 2 posts of this series, Higher Ed Experts Writing Prof, Mike Powers, shares the 3rd of his 5 very practical tips to help you get closer to web writing mastery in 2013. Use a calendar Today, with resolution #3 you’ll learn, in this online video […]

Want to improve your web writing for #highered in 2013? Resolution #2: Know your keywords [VIDEO]

After talking about readibility levels in the first post of this series, Higher Ed Experts Writing Prof, Mike Powers, shares the 2nd of his 5 very practical tips to help you get closer to web writing mastery in 2013. Know your keywords Today, resolution #2 focuses on your keywords in this online video (3 minutes […]

Want to improve your web writing for #highered in 2013? Resolution #1: Watch your readability level [VIDEO]

It’s never too late (or too early) to become a better higher ed social media or web writer. That’s why I asked Higher Ed Experts Writing Prof, Mike Powers, who is also director of electronic communications at Indiana University of Pennsylvania, to share 5 very practical tips to help you get closer to web writing […]

The ultimate social endorsement platform for #highered programs?

Universities and colleges have always relied on alums and current students to show prospective students the value of the education to be received. As a result, alums and current students are often invited to help their alma mater by talking to prospective students at special events, profiled on the institutional website or in admissions publications, […]

Take part in the 1st #highered web analytics conference: Submit a proposal by Nov 30!

Calling all higher ed web analytics friends to the rescue Do you log in your Google Analytics account more than once in a blue moon? Do you have a few GA goals set up in the said account? Do you smile (or cry, sing or even jump) when you hear “KPIs,” “advanced segments” or […]

Gone responsive in #highered: Angelo State University’s website for prospective students

Angelo State University has chosen to go responsive for prospective students first. The institution launched a brand new site based on the responsive web design approach to offer them a better web experience – no matter the device they use when they visit the site. An in-house team, including Jon Wilcox, Web Development Specialist at […]