Archive for the ‘More with Less’ Category

How to YouTube with Success — and closed captions

My latest UB column is now available in the November/December issue as well as online: “How to YouTube with Success: Six tips for optimizing online videos” Here are the 6 tips: 1. Get listed on YouTube EDU. 2. Make videos that are easy to share. 3. Choose keyword-rich titles, descriptions, and tags for the videos. […]

LipDubbed Campus Tours: Suffolk University and Texas State University did it

It looks like the incredible success of the lipdub produced by students from UQAM in Montreal, QC (more than 2.5 million views as of this writing) has pushed some institutions in the US to finally join the university lipdub movement. Texas State University in San Marcos did its lipdub on November 8th in the LBJ […]

Higher Ed TV – Behind the Scenes: Start of the Academic Year Video from Imperial College London

This year, several institutions have chosen to produce special videos to welcome freshmen on campus. I’ve already written about “It’s Your Turn” from Missouri S&T, but today I’d like to share the video from Imperial College London in the UK. At 3 minutes and 36 seconds, this video does a great job at presenting the […]

Swarthmore College runs the online version of its magazine on WordPress

Since I started this blog in February 2005 with its version 1.2, WordPress has become one of (probably the) best online publishing tool out there. Can you believe version 2.9 will be released in a couple of months? Naturally, as higher ed print magazines have started to go digital or even paperless, more and more […]

Duke gets a new homepage powered by Drupal and… campus stories

After Bates College last month, Duke University unveiled its new homepage on October 1st. The last design was done in 2006 and had definitely a Google-ish kind of look. Duke Homepage (2006) With the new design Duke’s homepage look and feel is less unique, but it is definitely more user- and content-friendly. Stories – told […]

The registration deadline for Going Mobile Webinars has been postponed to this Friday (October 16) at 9PM ET

Last week, I attended the rehearsal of Dave Olsen‘s webinars on how to create a mobile website for your university in 24 hours or less. And, I’m happy to report that he has really done a lot of work to make the implementation of MIT Mobile Web very easy through the integration of some Google […]

7-step plan to Social Media Measurement for Higher Ed Institutions

My new UB column is now available in the October issue as well as online: “Social Media Measurement 101: A seven-step plan to set up (and benefit from) a simple social measurement program “ Here are the 7 steps: 1. Define measurable goals for social media activities. 2. Choose key performance indicators (KPIs) carefully. 3. […]

Want a fresh take on the campus tour online video? Have a look at the University LipDub Project!

This is one of these posts I have to write as soon as possible. I was working on my weekly newsletter when I checked very quickly Twitter and saw this tweet from Mike Richwalsky about an online video: Twitter / Mike Richwalsky: Great 1-take video from UQAM. Great coordination + shooting. Mike knows online videos, […]

Want to learn how to build a mobile website for your institution in less than 24 hours? Register for Going Mobile Webinars by October 12, 2009

A few weeks ago, I wrote about Dave Olsen’s achievement in developing a mobile website for West Virginia University in just 19 days using MIT Mobile Web open-source platform. Dave spent some time customizing the existing code (that’s the beauty of open-source projects) to integrate Google services and reduce the implementation process to just a […]

Higher Ed TV: How to promote academic programs with online videos

Concordia University’s John Molson School of Business has used online videos to promote its Graduate Program in Business Administration with great success. I stumbled upon this mini-series composed of 4 different YouTube videos last week and found it very compelling. What I like about these videos is their punch, simple call-to-action (go to the website) […]

A mobile website for West Virginia University in 19 days with the open-source MIT Mobile platform

Yep, you’ve read correctly. It’s not a typo. Web Services professional technologist Dave Olsen managed to develop the mobile version of his institution’s website in 19 days thanks to a lot of hard work and Mobile MIT, the platform developed for its own use and made available earlier this year for free by MIT. Launched […]

Higher Ed TV – Behind the Scenes: It’s Your Turn, a video from Missouri S&T

Last week, Andrew Careaga, director of communications at Missouri S&T, shared on his blog a really great video his team had developed to be played at convocation at the request of the alum association. Didn’t get a chance to watch the video? Take 4 minutes to watch a really cool take on 140 years of […]

Want to learn how to create better, viral, and ADA-compliant web videos? Register by August 26 for Online Videos 360 Webinars

If you read this blog, there is no doubt you know how important online videos have become in the higher ed marketing and communication mix. With YouTube, iTunes and others, your target audiences have come to expect to be able to watch news and interesting things happening at your institution. Anybody can now upload a […]

Reason #1 to improve your online videos: 62% of internet users watch videos online

Lately, the higher ed community has been taken by the Twitter storm. I’ve heard and read a lot about the importance to add Twitter to the communication mix with students, alums and other target audiences. While I’m a big fan and a daily user of Twitter (you can follow me @karinejoly), I’m still not sold […]