Archive for the ‘PR & buzz’ Category

CASE offers public access to my Currents article about Web 2.0 until April 15, 2007

I don’t know if Dennis Miller’s last post or Andrew Careaga’s ealier comment about the topic have helped make the case for open access I started when I submitted my final draft a few months ago. But, I’ve just heard from Andrea Gabrick, the CASE editor I worked with on my article about Web 2.0, […]

Crisis Communication with the blogosphere: lessons learned at UMR after a bomb/anthrax scare

Andrew Careaga and its PR team at the University of Missouri Rolla went through a crisis a few days ago after a graduate student claiming to have a bomb and anthrax was subdued by campus police, then arrested and charged with six felonies. In his very nicely titled post “UMR, the media and the war […]

How higher ed journalists use the Web: Tim Goral, editor at University Business

As I mentioned yesterday in the first post of this series, “How higher ed journalists use the Web: Scott Jaschik, editor at Inside Higher Ed,” I interviewed a few journalists for my last column: “PR on the Web 101.” My big boss at University Business, Tim Goral, also shared with me how he uses the […]

How higher ed journalists use the Web: Scott Jaschik, editor at Inside Higher Ed

If you’ve read my last University Business column titled “PR on the Web 101,” you know that I’ve interviewed a few higher ed PR pros as well as reporters and editors to come up with 7 components of highly effective media relations web pages. But, I’m sure all the readers working in PR and Media […]

How to monitor YouTube videos about your institution with your favorite RSS reader

I’ve been writing for a while about the need to monitor YouTube as part of a good crisis communication plan. If a problematic video about your campus, students, faculty members, etc. finds its way to the popular video sharing website, you should make sure you’re not the last one to hear about it (especially if […]

7 components of highly effective media relations university web pages

For my latest column in University Business, “PR on the Web 101,” I’ve identified 7 must-have features for any effective online newsroom. I selected the following components after asking a few editors and reporters for their wish lists. A direct link from the home page 24/7 e-mail and phone (including the area code) contact information […]

Higher Ed TV: “The Machine is Us/ing Us” – a lesson in viral video

I wrote about Professor Wesch’s video Sunday night. Today, a week after it’s been posted on YouTube, the video has been viewed more than 120,000 times (vs. 8,000 Sunday night). This morning, Inside Higher Ed has the story behind this instant success in “A Lesson in Viral Video,” an article by Elia Powers published this […]

Feb. 2007 University Business column: “PR and the Web 101”

My first UB column for 2007 is now available in the February issue as well as online: â€œPR and the Web 101â€ If you are a University Business reader who has just discovered collegewebeditor.com, welcome! Donâ€™t forget to subscribe to this blog via RSS or email. If you have any questions or feedback about the […]

Got a (controversial) change in the plans at your institution? A blog might be the perfect communication channel.

Most people don’t like change (I thrive on it, but I know I’m in the minority on this one ;-). In higher education, the announcement of any proposed change (be it a website or logo redesign, a new strategic plan or even worse a change in the name of the institution) will result in complaints, […]

What makes a faculty podcast successful? The case of the â€œ12 Byzantine Rulersâ€ by Lars Brownworth

Faculty podcasting can be a great way to promote academic expertise to external audiences. As reported in “History Teacher Becomes Podcast Celebrity” published today in The New York Times, Lars Brownworth, a history teacher at a boarding school in Long Island, NY, the Stony Brook School, has become a podcasting success story with his series […]

Higher Ed TV: One-Question Interview to promote experts at Duke University

How can you convey academic expertise in a 2-minute online video? Stick to this one-question interview format used by Duke University’s Office of News & Communication. In this video available on YouTube and titled “Duke University Professor Explains Why So Many Lemur Species,” Anne Yoder, the director of Duke Lemur Center, answers a question pertaining […]

The Question: a new twist on academic blogging at West Virginia University

What a great and different way to promote an academic department to the campus community and the world! I know, I know, this first line isn’t very informative, but I really think West Virginia University is defintely onto something with the blog recently launched by its Philosophy department and its Web Services: The Question. And, […]

Got good videos about your higher ed institution on YouTube? Let’s promote them on Higher Ed TV!

This is probably one of my crazy Tuesday ideas, but let’s see… This morning, I came across (via Will Richardson) TV Jersey, an initiative by a “group of writers, photographers, graphic artists and editors at The Star-Ledger in Newark.” Their mission? To bodly go where no New Jerseyans has gone before… “New Jersey needs a […]

Why some higher PR people donâ€™t follow up on media requests (The Answers!)

If you’ve read this blog, you know that I posted earlier this week my first rant (hey, 1 out of 260 posts, that’s not too bad) titled “Why PR people don’t follow up on media requests?” This was a real question that I ask myself and this blog’s readers after the PR contacts of 3 […]