Archive for the ‘Marketing Strategy’ Category

Pass/Fail: does your website make the grade?

April 4th, 2005 Karine Joly 1 Comment

Paul Nozicka, SJSU Webmaster, discusses on his blog one of my favorite topics: how we can measure the ROI of higher education websites. When it comes to web sites for institutes of higher education, most of users in that niche of the industry are shooting into the dark. Although we have a good idea of […]

How to measure the ROI of the college website?
Step 2: set up a website dashboard

March 14th, 2005 Karine Joly No Comments

Website development and maintenance cost money. That’s why we are all looking for ways to show how expenses associated to the Website shouldn’t be seen as costs but investments. Measuring the website ROI (return on investment) is a good way to make this point in your annual website reports. Once the website strategic goals have […]

From homepage to furniture: a controversial take on higher ed website design?

March 7th, 2005 Karine Joly No Comments

People don’t like change, especially on “THEIR” homepage. The new furniture-inspired metaphorical redesign of the Ohio University’s website caught my attention last week. I thought it was a “bold” move in terms of web design (graphic-based) and marketing (mainly targeted to high school seniors). According to this follow-up article, written by Meghan Crosby for The […]

How to measure the ROI of the college website?
Step 1: define strategic goals

March 7th, 2005 Karine Joly 1 Comment

In its latest issue Educause Review features an article by Brian L. Hawkins and Diana G. Oblinger that deals with The Myth about Saving Money in IT. The authors introduce the topic with the following statement: “Claims that investing in information technology will save money for a college or university have rarely proven true. In […]

Freshman blogs: new marketing tools for admission offices

March 3rd, 2005 Karine Joly 5 Comments

More and more colleges are surfing on the blogging wave to boost prospective students’ interest in their institution by supporting and promoting a few hand-picked freshman bloggers. Simmons College does it. Furman University and Alfred University , too. By reading these blogs, high school seniors and their parents (as well as anybody interested in what […]

How does the University of Phoenix recruit online?

February 24th, 2005 Karine Joly 1 Comment

Have you ever seen the University of Phoenix’s online ads? Probably. They are everywhere on the Web: the Google and Overture text-ad networks as well as almost any banners featured on websites for students interested in distance learning. This major player in adult education must invest hundreds of million in online ad buy each year. […]

Need an idea for your next admission ad campaign?
Ask your prospective students!

February 23rd, 2005 Karine Joly 1 Comment

This is what St. Edward’s University has just done with its Student Ad Contest. Participants were asked to submit an ad concept for the university’s ad campaign “Learn to think.” Launched in September 2001, these ads decline the same theme by contrasting real-life situations and course titles. To get a chance to put their hands […]