This morning, I received two emails asking if it was still possible to register for the May 7 webinar about crisis/emergency websites presented by Mike Dame from Virginia Tech (the initial registration deadline was yesterday). As a result, I decided to postpone the registration deadline until this Friday (May 2) at 9PM ET. If you […]
Archive for the ‘Marketing Strategy’ Category
Interested in the state of paid advertising in print and electronic publications from higher ed institutions? Take the online survey now to receive the results with an executive summary highlighting best practices!
I’ve put together a short online survey to find out if and how paid advertising and sponsorship are used in magazines and newsletters published by universities and colleges. The results of this survey will be used for a study I’m conducting on this topic and a future article. This online survey should take you 3 […]
Higher Ed TV: How to promote your faculty’s scholarship – and sense of humor – to the YouTube crowd in 1 minute and 51 seconds
I’m currently wrapping up the presentation about the state of higher education (audio and video) podcasting in the US I’ve been invited to give at the Podcasting for Education Conference to be held next week at The University of Warwick in the UK (and no, I’m not the lucky gal you think I am as […]
The HighEdWeb Association found my long lost brother… Matthew Joly
Today, they even sent “Matthew” an invitation for the 2008 HighEdWeb Conference. Problem is I don’t have a brother and haven’t planned (or ever thought about it for that matter) any gender-changing surgery. Lori from the conference committee gave the explanation in a blog post posted yesterday: Due to a mail merge snafu with our […]
Wake Forest University students blog their alternative spring break in New Orleans
Earlier this week, Reader Kimberly McGrath, Web Content Editor at Wake Forest University, emailed about an interesting blogging experience taking place at her institution: This week we have seventeen students on a service trip to New Orleans. Thought you might be interested in seeing the blog. The students are doing an awesome job writing about […]
Targeting the prospective student of the future? Add a strong Web component to your TV mix
Today’s kids are tomorrow’s prospective college students, right? That’s why “The Kids’ Social Networking Study,” a study conducted by Grunwald Associates LLC and released earlier this week, could be particularly interesting as higher ed institutions start to work on their next marketing strategy to face the upcoming decrease in the prospective student pool. The study […]
Trying to make your case to start an online video initiative at your institution? 70% of young adults have visited video-sharing websites like YouTube
Ok, I know, my headlines are horribly long (and as a result so are my post URLS – hint: use tinyurl.com if you want to share a post with coworkers), but I promise there is a reason to this madness ;-) Anyway, I’m a bit late to the party as the survey report I’m writing […]
From umr.edu to mst.edu: new name, new logo and new homepage for Missouri S&T (aka The University of Missouri-Rolla)
While UMR will officially become MST on January 1st, the new website has just been launched and is now live at www.mst.edu (read my previous post about the topic). BEFORE AFTER This morning, I asked Andrew Careaga, director of communications at Missouri S&T, why they decided to do the switch today, just before the holiday […]
Higher Ed TV: The Holiday Card from Eckerd College is back with President Eastman
Last year, Eckerd College did a great and funny holiday video card targeted to prospective students and featuring its College President, Admissions and Financial Aid Dean and the Web Team, aka “The Web Dudes:” As Colin Fast from Red River College explained in an interview published in a previous post, Eckerd College’s card was the […]
Book Review – “Perfecting the Pitch” by Benjamin Lewis: Toss your press releases and start to pitch story ideas to (new) media representatives
With the increasing popularity of this niche blog (and it’s not just my ego speaking, the web stats and Feedburner tell me that its readership has been increasing steadily) as well as my regular gig at University Business, I’ve started to receive more and more press releases and pitches from PR professionals. While a few […]
Want to work with/for one of the most Web 2.0-friendly directors of communications in higher education?
It’s your lucky day… Andrew Careaga at UMR (well, actually, Missouri S&T – starting January 1st, 2008) is looking for his right (actually, left) arm: I’m currently searching for an assistant director of communications to help us move forward as we make the transition from the University of Missouri-Rolla (UMR) to Missouri University of Science […]
Higher Ed TV: Holiday Card YouTube-style by the University of Maryland
‘Tis the season to be jolly and… to send/email Holidays cards. This year, the University of Maryland has put a refreshing spin on the tradition with a 2-minute video featuring many students, staff and faculty members – and even Alum Connie Chung – gathering for a group holiday photo. Available on YouTube, the video can […]
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