Web professionals have always frown upon the use of PDF as the online version of a print newsletter or magazine. For some publication officers and college magazine editors, PDF is an easy way to provide the online version of their hard print work. Just take the final file from the designer (PDF has been used […]
Archive for the ‘Marketing Strategy’ Category
Higher Ed TV: Johns Hopkins University thanks its donors with a great lipdub
It looks like lip synching is the new black in college online videos (or is it that I really like lipdubs and feel compelled to post about any new one I stumbled upon?) I watch this very well produced online video after Dale Keiger, Associate editor of Johns Hopkins Magazine, posted about it on the […]
Register for Start The (Word)Presses by January 11 and get 3 extra webinars for free
I don’t know about you, but I’m always excited by the world of possibilities a new year offers. So, let me wish you the best for 2010. I gotta feeling it’s gonna be a good, good year (can’t you see me singing to the famous tune of the Black Eyed Peas?) I’ve got a few […]
Higher Ed Experts Webinars in 2010: WordPress for Magazines, Web Redesign, Analytics and Open Source CMS
And, that’s just for January, February, March and April 2010. I’ve tried to put a program that will help you do your job even better at a time where you are asked to do a lot more with a lot less (time, money, staff…) As usual, places are limited, so it’s always wise to register […]
Higher Ed TV: T’is the season of out-of-the-(gift)-box videos
While I was working on the web redesign of Higher Ed Experts those past few weeks, I received a few interesting tips about creative projects created by 3 different institutions. Patric Lane, Health and Science Editor at UNC News Services, sent me this first tip. Santa is ready to ride! is a YouTube video about […]
LipDubbed Campus Tours: Suffolk University and Texas State University did it
It looks like the incredible success of the lipdub produced by students from UQAM in Montreal, QC (more than 2.5 million views as of this writing) has pushed some institutions in the US to finally join the university lipdub movement. Texas State University in San Marcos did its lipdub on November 8th in the LBJ […]
Higher Ed TV – Behind the Scenes: Start of the Academic Year Video from Imperial College London
This year, several institutions have chosen to produce special videos to welcome freshmen on campus. I’ve already written about “It’s Your Turn” from Missouri S&T, but today I’d like to share the video from Imperial College London in the UK. At 3 minutes and 36 seconds, this video does a great job at presenting the […]
Duke gets a new homepage powered by Drupal and… campus stories
After Bates College last month, Duke University unveiled its new homepage on October 1st. The last design was done in 2006 and had definitely a Google-ish kind of look. Duke Homepage (2006) With the new design Duke’s homepage look and feel is less unique, but it is definitely more user- and content-friendly. Stories – told […]
Interested in the first 100 days of a chief communications officer at a big university? Go back to HiceSchool!
Previously AVP of Marketing and Public Relations at his alma mater, the University of Florida, Joe Hice started to work as the chief communications officer at NC State University last week. What’s really interesting here is that Joe has decided to share his first 100 days on the job through his new professional blog (he […]
Want a fresh take on the campus tour online video? Have a look at the University LipDub Project!
This is one of these posts I have to write as soon as possible. I was working on my weekly newsletter when I checked very quickly Twitter and saw this tweet from Mike Richwalsky about an online video: Twitter / Mike Richwalsky: Great 1-take video from UQAM. Great coordination + shooting. Mike knows online videos, […]
Want to learn how to build a mobile website for your institution in less than 24 hours? Register for Going Mobile Webinars by October 12, 2009
A few weeks ago, I wrote about Dave Olsen’s achievement in developing a mobile website for West Virginia University in just 19 days using MIT Mobile Web open-source platform. Dave spent some time customizing the existing code (that’s the beauty of open-source projects) to integrate Google services and reduce the implementation process to just a […]
Bates College goes beyond the usual homepage redesign with Home 4 running on WordPress
Have you seen Bates College’s new homepage? You should check it out. It is really different and innovative. Bates College Not because it uses fancy graphics or animations, but because Jay Collier and his team at Bates College have decided to make this redesigned homepage more than just a collection of the usual navigation scheme, […]
Find out how closed captioning can make a big difference for your online videos
Two days ago, I had the chance to attend the rehearsal of the webinar Glenda Sims will present on September 16: ADA-Compliant Web Videos 101: How to produce and publish online videos accessible to people with disabilities Glenda is a true accessibility champion. Her presentation does a great job at providing the reasons why accessible […]
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