Archive for the ‘Marketing Strategy’ Category

How to sell a liberal arts college education to more career-minded prospective students

You’ve probably heard about “Is College Worth It?,” the latest study conducted by the Pew Research Center released on May 15, 2011. The study conducted in partnership with The Chronicle of Higher Education aimed at evaluating the sentiment about higher education and its value among the general population and college presidents. As you might have […]

1-1-1 Book Review: Social Media Metrics by Jim Sterne

I read Social Media Metrics: How to Measure and Optimize Your Marketing Investment by Jim Sterne in January as I was researching and writing my graduate course on social media marketing campaigns for SNHU. And in case you’re wondering, I ended up choosing this book along with Clout: The Art and Science of Influential Web […]

How Furman University got more than 50,000 views with a Flashmob

Flashmobs on campuses and elsewhere have multiplied over the past few years – to the point they usually don’t get too much attention on the Web. While they might look passe to some web and social media professionals in higher ed (you know who you are ;0), the recent flashmob done by 200 Furman University […]

Get a chance to win a pass for the WorldViews Conference on Media and #highered!

UPDATE: Gene Begin from Babson has won the free pass. Congratulations, Gene! For the past 10 years the media industry and its coverage of higher education has definitely undergone a deep transformation. That’s one of the topics the Worldviews Conference on Media and Higher Education will delve into. Other topics include: The impact of social […]

What can social media analytics do for #highered?

Measuring the return on investment (ROI) of social media initiatives isnâ€™t easy â€“ definitely far more difficult than using Facebook, Twitter and the likes. However, while 68% of the respondents to the second CASE survey on social media practices in higher education think measuring the ROI of their social media initiatives is tough, itâ€™s not […]

Perfect Web Pitch to Prospective Students: Why Choose FHU?

With the submissions for the 2011 eduStyle Awards closing today, the past week has seen many shared their best higher ed websites at eduStyle. That’s why I kept an eye on the eduStyle twitter account and quickly checked Why Choose FHU? after seeing this tweet from Stewart Foss: [blackbirdpie url=”http://twitter.com/#!/edustyle/status/65868058224361474″] And, gosh, was it worth […]

1-1-1 Book Review: The Elements of Content Strategy by Erin Kissane

I read The Elements of Content Strategy by Erin Kissane in March, actually just the day after it was published. I first heard about it at the master class about content strategy in higher ed Kristina Halvorson presented for Higher Ed Experts in February. She was raving about the book and I thought it might […]

Kristina Halvorson on #highered Content Challenges: top 3 things to do for better higher ed web content

Last February Kristina Halvorson, author of Content Strategy for the Web, presented a master class on content strategy for higher education for Higher Ed Experts. After her presentation, she answered a few questions from an audience composed of many universities and colleges. I’ve decided to share a few excerpts of the transcript from this Q&A […]

Kristina Halvorson on #highered Content Challenges: How to convince people to drop the copy-and-paste-from-print mentality

Top 4 findings on the State of Social Media in #highered

Everybody wants to know how social media is doing in higher education lately (unless it is how higher ed is doing social media ;-) Slover Linett Strategies Inc., mStoner and CASE have just released the high-level results of their Second Comprehensive Study of Social Media Use by Schools, Colleges and Universities (you can find more […]

Rolling through the Campus Tour Video – and its budget: EM Strasbourg Business School

I’ve featured a good number of campus tour videos on this blog, but this one is a first. Not because it’s from a Business School based in France (I don’t get pitched stories often by European institutions, but I’m interested in any good examples no matter where they come from), but because this campus tour […]

Social Media Success Tip #2: Learn how to write headlines

If you canâ€™t write well for the Web today, your writing wonâ€™t probably be read. Your title might get a look from friends of friends and your introductory paragraph a quick scan from your biggest fans, but the remaining 100, 500 or 1,000 words you lovingly typed on your keyboard will be ignored for a […]

1-1-1 Book Review: Content Rules by Ann Handley & CC Chapman

I read Content Rules by CC Chapman and Ann Handley earlier this year as I was working on the graduate course on social media marketing campaigns I designed for SNHU. This book is a great primer on why content has become central to any online marketing efforts and how you can jump into content marketing. […]

The State of Mobile Web in #highered Survey Report

In February 2011 I ran my first survey about the State of Mobile Web in Higher Ed to provide the community with some insights on the new challenge that the mobile web has become. The survey was a real success as a total of 230 professionals working mainly in the marketing, communication and web offices […]

Social Media Success Tip #1: Don’t toss the TOS

Have you ever read Facebook Terms of Services or promotion guidelines, Twitter Rules or LinkedIn User Dos and Don’ts? If you have, congratulations! You are among the (happy?) few. How can I be so sure? I regularly come across examples of institutions (and companies) conducting social media initiatives on these platforms in breach with these […]