Archive for the ‘Marketing Strategy’ Category

Beyond the boring #highered ad banner: Augmented reality done right by Simpson College

Augmented Reality is catching… finally! Augmented Reality isn’t a new concept – even when it comes to higher ed marketing. I still remember when Brad J. Ward mentioned an Australian institution that used AR in its application… about 3 years ago. Augmented reality is not new, but I bet it’s going to go mainstream pretty […]

Meet @HighEdWebNE Keynote: Sarah Horton, Web Strategy Project Lead on the Harvard Web Publishing Initiative

Helping you learn and grow in your higher ed career – no matter how you do it. That’s Higher Ed Experts’ motto! That’s why I spent my time chasing the latest trends, doing research, developing online programs (events, courses) as well as teaching. That’s also the reason why I’ve chosen to invest the main part […]

5 #highered academic program pages that work

As I explained in a previous post, I truly believe academic program web pages matter more than ever and should be designed as the product pages they are for our industry. The importance of these web pages has been widely recognized when it comes to adult and online students, but academic program pages are also […]

Not Your Regular #highered Annual Report: Michigan State Goes Real-Time and Social

Do you remember your school’s last annual report? Unless you spent countless hours working on it for several months, chances are you didn’t read or even open it. The annual report (or the President’s report depending on how it’s called at your institution) is a very important staple of the advancement toolkit in higher education. […]

1-1-1 Book Review: Social Works edited by Michael Stoner

Can “Social Works” work for teaching social media marketing too? I’ve been teaching online courses about social media marketing campaigns for the past 2 years. I designed and authored the capstone graduate course on social media marketing campaigns for Southern New Hampshire University MBA in social media in 2011. After teaching a few sessions for […]

Why your academic program web pages matter more than ever in #highered

Beyond the Homepage If you take care of websites in higher education, you’ve noticed we’ve had an unhealthy fascination for the past few years with website homepages (and their sliders or banners ;-), content management systems, a myriad of social media channels, mobile websites and more recently the wonderful world of responsive design. No surprise […]

Last chance to get better benchmarking data on the 2013 State of the Mobile/Responsive Web in #highered

Short version: Help #highered, Take this short survey today Everybody wants to know how big mobile has become for higher ed, but there is no data available. And, YOU can help us find out by answering a few questions today. I need at least 60 more replies to my research survey to be able to […]

8 new interesting #highered voices to celebrate 8 years of collegewebeditor.com

It’s been three years since I last highlighted the anniversary of this blog. Even after 8 years of blogging covering higher education, I’m still amazed at how vibrant and resourceful our community can be. When I wrote my first post on February 12, 2005, I didn’t imagine this blog will bring so much to my […]

Want to present this summer in Boston? Submit your #highered proposal for eduWeb13 by Friday

You have exactly 5 days to come up with a great topic for a session at eduWeb 2013. The conference will take place in Boston from July 29-31, 2013, but the call for proposals will close this Friday. This year again I’m chairing the Marketing Conference Track, and I’m looking for sessions from executives and […]

5 real web analytics solutions to #highered problems

Do you know what digital analytics can do for you, your stakeholders, your visitors or your institution? There is so (too?) much you need to know to understand what digital analytics can do… In higher education, we can’t spend days working on analytics, so here is a quick list of 5 practical things that can […]

Top 2013 #highered Web and Social Media Conferences

Have you decided yet what conference(s) you’ll attend this year? I keep track on a Google calendar of higher ed events and conferences of anything interesting for web and marketing teams working in universities and colleges. It’s a useful tool, but each year I try to share with you a smaller selection (in chronological order) […]

7 digital trends that will shape 2013 in #highered

Did you know that I’ve been writing the Internet Technologies column for University Business for 7 years? This is from this perspective that I wrote back in December my column for the January issue of the magazine, a column looking at what’s to come for the New Year. This article, Digital and Web in Higher […]

Want to improve your web writing for #highered in 2013? Resolution #5: Write for social sharing [VIDEO]

You’ve made it! New Year’s Eve and you’ve got all you need to improve your higher ed web writing in 2013 with this last post of the series. After talking about readibility levels, keywords, editorial calendars and the art of storytelling, Higher Ed Experts Writing Prof, Mike Powers, shares his last very practical tip to […]

Want to improve your web writing for #highered in 2013? Resolution #4: Tell (good) stories [VIDEO]

After talking about readibility levels, keywords and editorial calendars in the previous posts of this series, Higher Ed Experts Writing Prof, Mike Powers, shares the 4th of his 5 very practical tips to help you get closer to web writing mastery in 2013. Tell them stories Today, resolution #4 is all about telling (good) stories […]

Want to improve your web writing for #highered in 2013? Resolution #3: Use your calendar [VIDEO]

After talking about readibility levels and keywords in the first 2 posts of this series, Higher Ed Experts Writing Prof, Mike Powers, shares the 3rd of his 5 very practical tips to help you get closer to web writing mastery in 2013. Use a calendar Today, with resolution #3 you’ll learn, in this online video […]

Want to improve your web writing for #highered in 2013? Resolution #2: Know your keywords [VIDEO]

After talking about readibility levels in the first post of this series, Higher Ed Experts Writing Prof, Mike Powers, shares the 2nd of his 5 very practical tips to help you get closer to web writing mastery in 2013. Know your keywords Today, resolution #2 focuses on your keywords in this online video (3 minutes […]