Do as Instagram says not as Instagram does, really? I recognize it: I have developed an healthy interest for the terms of service (TOS) of social media platforms since I invested 19 hours of my life reading from top to bottom several of them when I was working on a conference presentation last year. Call […]
Archive for the ‘Higher Education Marketing’ Category
Missed the #heweb14 conference? Check this selection of slides, posts & resources
The Big #heweb14 Recap I didn’t make it to the HighEdWeb Conference this year, but I did follow the #heweb14 backchannel on Twitter & read all the posts about the conference sessions published by the excellent team of bloggers from LINK, the journal of the HighEdWeb Association. So, here are the slides I was able […]
Time to use social logins on your #highered websites? #hesm #heweb
Forgot yor password(s)? Authentication and identification of active campus network users have always been at the core of the IT applications necessary to run a university. If you can’t log in, you can’t get your email, register for your course, pay your bills, etc. You feel helpless. That’s why most institutions have strived to offer […]
Back-to-School for #highered pros: 5 ways to stay relevant in your job
In higher ed, learning is ALWAYS part of your job Now that most students and faculty members have made it back to campus (or will this week), it’s time for you to think about YOUR back-to-school, right? Whether you are a web professional or a social media practitioner working in higher education, you know that […]
Redesigned & Responsive for Back-to-School: 6 new #highered websites
Redesign Season Summer is the season of special projects in higher education. When students and faculty members leave campus to have fun in the sun, digital professionals are usually hard at work on the big projects that always get pushed back during the academic year. That’s why we usually see a fresh crop of redesigned […]
16 #highered must-attend sessions at #pseweb 2014 in Toronto (July 29-30, 2014)
Can you believe it? I can’t make it to the #PSEWeb conference this year even though it’s only 1-hour away (by plane) this year. My parents are in town next week — and since they come from Europe, they have priority. I spent several hours in a plane last year just to attend this conference […]
2014 Students & Parents E-Expectations Noel-Levitz Report: Top 5 insights for #highered & #hesm
The brand new Noel-Levitz report on the E-expectations of college bound seniors and their parents has been released this morning. I had the opportunity to spend time reviewing it before its official release as Stephanie Geyer from Noel-Levitz emailed me a copy of the final report last week, so YOU get a chance to know […]
Top 10 #highered posts published on collegewebeditor.com (Jan-Jun 2014)
Time to catch up on your reading? With the upcoming long holiday weekend, I thought you might have a bit more time to catch up on your reading. I’m sure you have already plenty of options, but do you know what made your higher ed colleagues tick (or click) this year so far? 10 posts […]
How to use graduation ceremony to attract more #highered students: @SNHU newest TV ad campaign
Graduation: that’s why they all sign up for, right? Most institutions of higher education have focused on the college experience and the associated value they provide to students in their recruitment and branding efforts. For traditional college-aged students, it makes sense to sell the experience: the beautiful campus, the state-of-the-art gym, the campus life, the […]
What’s wrong with the redesigned Bucknell University website?
Bob Johnson and Gerry McGovern vs. Bucknell.edu I dont know about you, but when 2 consultants working in higher education, Bob Johnson and Gerry McGovern, take the time to publish 3 different posts on what’s wrong with the redesigned website of an institution AND Mark Greenfield tweets about it, it gets my attention. Harsh critique […]
Higher Ed Content Voices: Proven strategies to improve digital content from 13 #highered pros
Just starting out with Content Strategy? No reason to feel bad about it. Most of us are beginners, anyway :-) Only 3 years ago nobody was talking about content strategy in higher education and the other industries were just warming up to the discipline after the first edition of Content Strategy for the Web by […]
Higher Ed Content Voices: 13 great tips to create better content from #highered pros
Got content headaches? Content issues in higher education can be messy: many audiences, many content contributors, many channels and lots of headaches ;-) If you are in charge of defining or implementing content strategy at your university or college, don’t you wish you could pick the brain of other content strategists working in higher ed? […]
Top 5 Fishy April Fool’s Day #highered Web Homepages
April Fool’s Day: National Higher Ed Web Team Holiday! It’s a tradition. On April Fool’s Day many webbies go crazily creative, geeky and funny with their website homepages. I’m sure you’ve seen your share so far, but I just wanted to document my favorite ones. The University of Rochester: Lego University The team even created […]