Happy Independence Day to my readers in the US! If you’re looking for independence, a new job (or a new skilled team member) might be the way to go (I know that’s kind of a lame transition). It’s been a few months since I decided to work on a better solution than the Higher Ed […]
Archive for the ‘Good Tips’ Category
How to get a branded YouTube channel for your institution in just a few easy steps
Up until today, the best way to get a branded university YouTube channel was still a mystery for many (including yours truly). Since a few months several institutions (Duke University, UC Berkeley, Vanderbilt, among others) have rolled out branded YouTube channel without the ads displayed on the regular YouTube accounts. However, there were no clear […]
1-1-1 Express Book Review – “Presentation Zen: Simple Ideas on Presentation Design and Delivery” by Garr Reynolds
A quick look at the calendar of Higher Ed Conferences and Events I maintain, and you know it’s conference time. Most of you will get a chance in the next few weeks to attend a conference, and listen to dozens of presentations and panel discussions. As you might know if you’re a regular reader, I’ll […]
Targeting the prospective student of the future? Add a strong Web component to your TV mix
Today’s kids are tomorrow’s prospective college students, right? That’s why “The Kids’ Social Networking Study,” a study conducted by Grunwald Associates LLC and released earlier this week, could be particularly interesting as higher ed institutions start to work on their next marketing strategy to face the upcoming decrease in the prospective student pool. The study […]
Book Review – “Perfecting the Pitch” by Benjamin Lewis: Toss your press releases and start to pitch story ideas to (new) media representatives
With the increasing popularity of this niche blog (and it’s not just my ego speaking, the web stats and Feedburner tell me that its readership has been increasing steadily) as well as my regular gig at University Business, I’ve started to receive more and more press releases and pitches from PR professionals. While a few […]
University Business Column: 10 steps to better blogs
My sixth UB column for 2007 is now available in the November issue (it was scheduled for the December issue, but apparently my editor couldn’t wait for an extra month — maybe, it’s because it’s especially good ;-) as well as online: “10 Steps to Better Blogs” This article is a good summary of the […]
eduStyle will keep you updated about the state of higher ed web (re)designs
Benchmarking is the name of the game in higher education. No matter the type of projects you plan to work on, you (or your boss) will always need to see what’s done in others institutions. Website (re)designs are no exception to this rule, and that’s why eduStyle, the website that aims to provide inspiration for […]
5 tips to be better prepared for a campus emergency or crisis
Even if you don’t take the time to read my last article about crisis communication (although you should), don’t ignore these 5 basic tips and share them with folks in charge of crisis communication at your institution: Make sure the chief communication officer of your institution is part of your emergency team. Include in your […]
Live from EduWeb 2007 in Baltimore: Lessons Learned from a website redesign
Lorraine Spencer, IT Manager at Johns Hopkins University in the Office of Continuing Medical Education presented today a session titled “A Web Re-Design: Lessons Learned.†This is Amy Stevens’ second and last scheduled post. What happens when you simultaneously launch a redesign of both your front end and back end of your institutions’s website? Ms.Lorraine […]
Live from EduWeb 2007 in Baltimore: Email Campaigns That Work
Sharaf Atakhanov, Senior Media Developer at Temple University presented a very interesting session today in Baltimore: “Email Campaigns That Work.†He even shared the PDF file of his presentation online. Drew Stephens, web designer at the University of Arkansas at Little Rock, is one of the six very nice people who agreed to share their […]
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