Archive for the ‘Content Strategy’ Category

Time to Get Strategic With Content in #highered

My latest University Business column is now available in the November/December issue as well as online: “Time to Get Strategic With Content” In this column, I explain why content strategy is worth the time and how to get started. I also share a few examples of content strategy in action in universities and colleges – […]

A new #highered skin job (not a redesign) for UF homepage

Did you get a chance to check out UF new homepage yet (scroll down for the screenshots)? It launched at the beginning of this week as announced in the news story published last week by the university. According to the story, this isn’t a web redesign per se as the project only covered the visual […]

Working on an institutional content strategy in #highered: Answers from Mike Powers (IUP)

In higher ed, content strategy is starting to get some serious attention at conferences, on blogs or Twitter. While theoretical advice abounds, it’s still tough to find higher ed professionals or executives who have been given the latitude to work on a comprehensive content strategy at the institutional level. Tough, but not impossible.

11 sessions you should attend at #heweb11 from Oct 23-26 in Austin, TX

One of the biggest events of the year for higher ed web professionals, the High Ed Web Conference, is just 10 days away. And, I’m so sad I won’t be able to make it this year. At least I’ll be with the lucky heweb11 attendees in spirit. You should be able to spot the logo […]

Extreme makeover for your #highered online course catalog: How to turn THE catalog into an influential publication

Yesterday I got a peek at what Colleen Jones, author of “Clout: the Art and Science of Influential Web Content,” will talk about in her master class next week – on Oct 5, 2011 – on Influential Web Content Strategy for Higher Ed and this got me thinking about ways to make the dreaded online […]

3 tips to create better #highered content by Colleen Jones, author of Clout: The Art and Science of Influential Web Content

Have you heard about Colleen Jones yet? Hopefully you have as she might have the key to web, mobile and social media content woes in higher ed. Colleen Jones wrote the best book I’ve read so far this year: “Clout, The Art and Science of Influential Web Content.” I read and reviewed her book back […]

Kristina Halvorson on #highered Content Challenges: top 3 things to do for better higher ed web content

Last February Kristina Halvorson, author of Content Strategy for the Web, presented a master class on content strategy for higher education for Higher Ed Experts. After her presentation, she answered a few questions from an audience composed of many universities and colleges. I’ve decided to share a few excerpts of the transcript from this Q&A […]

Kristina Halvorson on #highered Content Challenges: How to convince people to drop the copy-and-paste-from-print mentality

Social Media Success Tip #2: Learn how to write headlines

If you canâ€™t write well for the Web today, your writing wonâ€™t probably be read. Your title might get a look from friends of friends and your introductory paragraph a quick scan from your biggest fans, but the remaining 100, 500 or 1,000 words you lovingly typed on your keyboard will be ignored for a […]

1-1-1 Book Review: Content Rules by Ann Handley & CC Chapman

I read Content Rules by CC Chapman and Ann Handley earlier this year as I was working on the graduate course on social media marketing campaigns I designed for SNHU. This book is a great primer on why content has become central to any online marketing efforts and how you can jump into content marketing. […]

Why #highered institutions should give infographics a second look

A picture is worth a thousand words. But, what about an infographic? Rumor has they might be worth millions of dollars – which is probably why they have multiplied like crazy for the past few months. A good one can get you featured on Mashable, the Holy Grail of online PR. It can result in […]

1-1-1 Express Book Review: Clout, the Art and Science of Influential Web Content by Colleen Jones

The plan for my next 1-1-1 Express Book Review was to review Kristina Halvorson’s “Content Strategy for the Web,” but Tim Nekritz did such a good job in his review that I’ll just skip it and go straight to the next book on my list: Clout by Colleen Jones. I first heard about this book […]

Content Strategy in Higher Ed: How a Web Content Audit helped Ithaca College

With Kristina Halvorson’s Master Class coming up soon (in just 8 little days ;-), I’ve been looking for interesting examples of content strategy at work in higher education. After the UB School of Medicine featured last week, let’s look this week at how web content strategy helped Ithaca College rethink and revamp its Financial Aid […]

Content Strategy in Higher Ed: How Page Tables helped the UB School of Medicine and Biomedical Sciences

With Kristina Halvorson’s Master Class coming up soon, I’ve been looking for interesting examples of content strategy at work in higher education. When I saw that the University at Buffalo was looking for a Content Strategist, I had to learn more about their plans and initiatives. According to David Anderson, Director of Strategic Digital Communications […]

Shouldn’t your next higher ed web project be a Content Redesign?

I believe it should. What do I mean by a “Content Redesign?” Something quite simple and complex at the same time. Every 3 to 4 years, most universities and colleges (well, at least those with some budgets left) embark in major web redesign projects. After many discussions and meetings, your web committee finally gives the […]