Even if it’s somehow easy to forget, we do design websites for users. So, why user testing isn’t a bigger part of our job? I know the answer and so do you: time and money, which are definitely limited resources in our field. We don’t have the kind of budget necessary to pay usability experts, […]
Archive for the ‘Conferences’ Category
Live from Salisbury’s Web Communications and Strategies Conference: How integrated 1:1 marketing, direct mail & the Web are delivering increased ROI
At Salisbury University today, Brad Lena from Daniels Marketing Support Services made a presentation about integrated marketing applications and how the Web, mail and 1:1 marketing can generate increased return on investment for higher ed admission or advancement offices. Lena defined integrated applications as “the use of databases and digital printing to drive traffic to […]
Live from Salisbury’s Web Communications and Strategies Conference: Where does marketing fail in colleges and universities?
Director of Marketing at Rowan University in New Jersey, Ed Ziegler gave a great keynote speech about “The Rise and Fall of Marketing on College Campuses” this morning at Salisbury University. According to Ziegler, now is probably the best time to do marketing in higher education as many institutions have decided to maintain or increase […]
Live from Salisbury’s Web Communications and Strategies Conference: Good tips about web content audits from an information architecture professional
As announced earlier this month, I’m currently attending the Web Communications and Strategies Conference at Salisbury University. This morning, I had the opportunity to ride with Elaine Montambeau from the College of Charleston and Thom Haller, the consultant behind Info Design. Thom also teaches information architecture at several universities and works for several governmental agencies […]
What to expect for the 2005 Web Communications and Strategies Conference at Salisbury University
Like 140 other members of the higher ed web family, I’ve planned to go to Salisbury University on July 18 and 19 for the 6th Web Communications and Strategies Conference. This was one of my top 3 conferences pertaining to higher ed websites earlier this year. If you’re coming too, we’ll meet at last ;-) […]
NJ HigherEd Webmasters’ meeting: web standards, website usability and portals
As announced earlier in the previous post, Higher Ed Webmasters from NJ, unite and meet on June 1st at Ramapo College! , more than 20 people taking care of college/university websites in New Jersey gathered last Wednesday for the first meeting of this newly created group. Unfortunately, I was not able to make it. But, […]
Higher Ed Webmasters from NJ, unite and meet on June 1st at Ramapo College!
There’s always something happening in NJ… (I know, most New Yorkers would disagree with this statement, but I swear: the Garden State is much more than a big long stretch of highway in the middle of a huge forest ;-) Anyway to go to the point: a new association of higher ed web professionals is […]
Want some fresh air and ideas?
3 suggestions to choose your next conference
New faces, new ideas and interesting discussions: higher ed conferences are a great (but sometimes expensive) way to keep up-to-date with the latest trends in our very dynamic industry. These 3 conferences have piqued my interest, so I’ve decided to share my notes: Marketing, PR and the Net – CASE: April 14-15, 2005 in Chicago, […]
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