Archive for the ‘Book Reviews’ Category

1-1-1 Book Review: Essentialism, The Disciplined Pursuit of Less by Greg McKeown

Are you sure that more is better? I’m fascinated by the world of possibilities we live in – so exciting, so exhilariting and so… exhausting. As I admitted last summer in my book review of Barry Schwartz’s classic book: The Paradox of Choice, I’ve been feeling overwhelmed by all the objectives, the data, the platforms, […]

1-1-1 Book Review: College (Un)bound by Jeffrey Selingo, #eduwebconf keynote

Higher ed and the future: Did YOU get the memo? I’ve been studying the impact of MOOCs and other disruptive innovation delicacies for some time now. In May 2012, I suggested that MOOCs could be great branding and marketing vehicules. Last February, I explained why your academic program web pages matter more than ever in […]

1-1-1 Book Review: The Paradox of Choice: Why More is Less by Barry Schwartz

Do you feel sometimes overwhelmed by all the objectives, the data, the platforms, the options and even the mere possibilities in your daily work? I have to admit: I do. And, chances are you do too according to “The enemy of clarity,” a post Andrew Careaga wrote earlier this week. We live in a world […]

1-1-1 Book Review: Lean In: Women, Work, and the Will to Lead by Sheryl Sandberg

I read my fair share of books about digital marketing, web design, content strategy, social media, business and communication. If a non-fiction book doesn’t fall into these pre-defined reading buckets, it usually won’t cross my path. But, it’s been impossible to ignore Sheryl Sandberg’s book, Lean In: Women, Work, and the Will to Lead, since […]

1-1-1 Book Review: Social Works edited by Michael Stoner

Can “Social Works” work for teaching social media marketing too? I’ve been teaching online courses about social media marketing campaigns for the past 2 years. I designed and authored the capstone graduate course on social media marketing campaigns for Southern New Hampshire University MBA in social media in 2011. After teaching a few sessions for […]

1-1-1 Book Review: Content Everywhere by Sara Wachter-Boettcher

Looking for a good and inspiring read for the holidays to kick start 2013 before it even starts? I’ve got the perfect book for you, my higher ed friend: Content Everywhere by Sara Wachter-Boettcher. I’ve had the pleasure to work with Sara last June for the Higher Ed Responsive Web Design Summit. She talked about […]

1-1-1 Book Review: Rocket Surgery Made Easy by Steve Krug

You might have heard the news that we are embarking on a comprehensive (responsive) web redesign project of all our digital presence components (this blog, Higher Ed Experts, the job board, Higher Ed Analytics, the Wednesday email newsletter – yep everything). I’m really excited by this project as one of my favorite higher ed designers, […]

1-1-1 Book Review: The Information Diet – A Case for Conscious Consumption by Clay A. Johnson

I’ve been on a quest for the past few months, a quest to find my focus back and avoid drowning in the sea of information I have to process to do my job. A few years ago, I made the choice to focus on a very specific niche: web, marketing and communications in higher education […]

1-1-1 Book Review: 18 Minutes: Find Your Focus, Master Distraction, and Get the Right Things Done by Peter Bregman

Blogging is like exercise for me. If I can make it part of my daily routine, I will find the time for a 30- to 60-minute session very easily. However, if I skip one or two sessions, it can get very tough to get back to it. Case in point: it’s been almost a month […]

1-1-1 Book Review: The Art of The Pitch by Peter Coughter

A few weeks ago I received in the mail a review copy of The Art of The Pitch: Persuasion and Presentation Skills that Win Business by Peter Coughter. Since I’m getting back on the conference circuit this year after taking a year off, I thought reading this book could help me get my inner presenter […]

1-1-1 Book Review: Social Media Metrics by Jim Sterne

I read Social Media Metrics: How to Measure and Optimize Your Marketing Investment by Jim Sterne in January as I was researching and writing my graduate course on social media marketing campaigns for SNHU. And in case you’re wondering, I ended up choosing this book along with Clout: The Art and Science of Influential Web […]

1-1-1 Book Review: The Elements of Content Strategy by Erin Kissane

I read The Elements of Content Strategy by Erin Kissane in March, actually just the day after it was published. I first heard about it at the master class about content strategy in higher ed Kristina Halvorson presented for Higher Ed Experts in February. She was raving about the book and I thought it might […]

1-1-1 Book Review: Content Rules by Ann Handley & CC Chapman

I read Content Rules by CC Chapman and Ann Handley earlier this year as I was working on the graduate course on social media marketing campaigns I designed for SNHU. This book is a great primer on why content has become central to any online marketing efforts and how you can jump into content marketing. […]

1-1-1 Express Book Review: Beginning WordPress 3 by Stephanie Leary

It’s been awhile since I wanted to review Stephanie Leary’s book about WordPress 3.0. I bought the Kindle version last October while I was getting ready to present a WordPress session at the CASE Conference for Publications Professionals. I’ve been using WordPress for the past 6 years. I started this blog with WP 1.2 in […]

1-1-1 Express Book Review: Clout, the Art and Science of Influential Web Content by Colleen Jones

The plan for my next 1-1-1 Express Book Review was to review Kristina Halvorson’s “Content Strategy for the Web,” but Tim Nekritz did such a good job in his review that I’ll just skip it and go straight to the next book on my list: Clout by Colleen Jones. I first heard about this book […]

1-1-1 Express Book Review: “the facebook marketing book” by Dan and Alison Zarrella

It’s been awhile since my last 1-1-1 Express Book Review (see what it is in this post). Not that I stopped reading books all together, but something else always came in the way of writing these reviews. Anyway, I’m back at it. O’Reilly’s PR person sent me a pitch about the facebook marketing book by […]